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All Journal Journal Education For All: Media Informasi Ilmiah Bidang Pendidikan Luar Sekolah International Journal of Economics, Business and Innovation Research
Fernando Manurung
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis Of Social Environment, Consumer Perception, Psychology On Consumer Decisions To Use The Services Of PT. Pelindo Multi Terminal Branch Belawan North Sumatera With Consumer Behavior As An Intervening Variable Fernando Manurung; Nurafrina Siregar; Elfitra Desy Surya
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

This study seeks to examine the impact of the social environment, customer perception, and psychological aspects on consumer decisions about the services of PT. Pelindo Multi Terminal Branch Belawan, with consumer behavior serving as an intervening variable. This study employs a quantitative methodology, utilizing primary data gathered via structured questionnaires from users of PT. Pelindo Multi Terminal services. We conducted data analysis via structural equation modeling (SEM) to examine direct and indirect correlations among variables. The study's results demonstrate that social environment, consumer perception, and psychological aspects significantly affect consumer behavior, which subsequently influences consumer decisions directly. Furthermore, consumer behavior serves as a mediator in the interaction between independent variables and consumer decisions, with psychological aspects exerting the most significant indirect influence. These findings underscore the significance of comprehending the interplay among social aspects, perceptions, and psychology in influencing consumer choices within the logistics services sector. This research offers a theoretical contribution by synthesizing social and psychological dimensions in consumer decision-making. In reality, these outcomes assist PT. Pelindo Multi Terminal Branch Belawan in enhancing service quality and customer loyalty by monitoring the factors influencing consumer decision-making.
Pengaruh Lingkungan Sosial terhadap Perilaku Merokok Siswa SMK: Kajian dari Perspektif Pendidikan Nonformal Fernando Manurung
Journal Education for All: Media Informasi Ilmiah Bidang Pendidikan Luar Sekolah Vol. 14 No. 1 (2025): June-Journal Education For All
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jefa.v14i1.68049

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara lingkungan sosial dengan kebiasaan merokok pada siswa Sekolah Menengah Kejuruan (SMK). Metode yang digunakan adalah deskriptif korelasional dengan populasi sebanyak 80 siswa SMK Teknologi Informatika Prima Nusantara di Lubuk Pakam, yang sekaligus dijadikan sampel penelitian. Data dikumpulkan menggunakan angket tertutup sebanyak 27 butir pernyataan dan dianalisis dengan teknik korelasi Product Moment. Hasil penelitian menunjukkan bahwa (1) lingkungan sosial secara keseluruhan memiliki hubungan yang signifikan terhadap kebiasaan merokok siswa, (2) lingkungan sosial keluarga, (3) lingkungan teman sebaya, dan (4) lingkungan sekolah masing-masing berkontribusi signifikan terhadap kebiasaan merokok siswa. Temuan ini mengindikasikan bahwa pengaruh lingkungan sosial, baik dalam konteks keluarga, pergaulan, maupun lingkungan sekolah, merupakan faktor penting dalam pembentukan perilaku merokok remaja. Oleh karena itu, dibutuhkan pendekatan pendidikan nonformal, khususnya melalui program edukasi kesehatan dan intervensi berbasis komunitas, untuk menekan prevalensi merokok di kalangan siswa SMK.
Co-Authors , Elfitra Desy Surya Nurafrina Siregar