Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal EKONOMIKA45 International Journal of Economics, Business and Innovation Research
Fandi Pratama Putra
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect of Customer Engagement, Customer Experience and Brand Love on Behavioral Intention in E-Commerce Users: The Role of Trust as a Moderation Variable Fandi Pratama Putra; Ida Bagus Cempena; Achmad Yanu Alif Fianto
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Advances in digital technology have transformed interactions and transactions in e-commerce. This study analyzes the influence of customer engagement (cognitive, affective, behavioral), customer experience, and brand love on behavioral intention, with trust as a moderating variable. Data from 100 respondents of e-commerce users were analyzed using SEM-PLS. The results showed that all of these factors had a significant positive effect on behavioral intention, except for the insignificant relationship between behavioral customer engagement and brand love. Trust has been shown to moderate the relationship between customer experience and behavioral intention, as well as brand love and behavioral intention, amplifying the positive impact of customer experience and brand love. This research emphasizes the importance of trust in building customer loyalty and provides insights for consumer-focused marketing strategies in the e-commerce industry.
Pengaruh Experiential Marketing terhadap Customer Loyality Starbucks Coffe dengan Customer Engagement sebagai Variable Intervening Fandi Pratama Putra; Siti Mujanah; Achmad Yanu Alif Fianto
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3642

Abstract

This research aims to analyze the impAct of Experiential Marketing on Customer Loyalty with Customer Engagement as an intervening variable at Starbucks Coffe - Surabaya. Data collection was conducted through direct and online surveys via social media. The total number of respondents was 100 with the criteria of customers who have visited and transActed at least one time in the last one month. The tools used for data processing are Partial Least Square (PLS-SEM) techniques. The results of this study indicate that Experiential Marketing has a positive significant effect on Customer Loyalty, Experiential Marketing has a positive significant effect on Customer Engagement, Customer Engagement has a positive significant effect on Customer Loyalty, and Customer Engagement intervenes significantly between Experiential Marketing and Customer Loyalty.
Co-Authors Achmad Yanu Aliffianto Ida Bagus Cempena Siti Mujanah