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All Journal International Journal of Economics, Business and Innovation Research
Mexenro Gerael Hutagaol
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Factors Influencing Student Decisions: A Study on Price, Location, and Promotion at Pangeran Antasari Educational Foundation Mexenro Gerael Hutagaol; Farah Jihan Nabila; Hendry, Hendry; Nasib, Nasib
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

This study seeks to ascertain the influence of price, location, and promotional elements on student decision-making. The study's demographic and sample comprised students from the Pangeran Antasari Foundation, totaling 100 respondents. The sample method employed was non-probability sampling utilizing a purposive approach. This study employs a quantitative methodology characterized by a descriptive and verification approach, utilizing multiple linear regression analysis for data analysis. Hypothesis testing concurrently use the F-test and partially utilizes the t-test. The findings of this study demonstrate that the promotion, price, and location variables collectively exert a positive and significant influence on purchasing decisions. Additionally, each variable promotion, price, and location individually has a positive and significant impact on purchasing decisions.
Co-Authors Chatarina Umbul Wahyuni Farah Jihan Nabila Nasib