Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat
T, Miftahur Rahmi Anasti
Unknown Affiliation
Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Promosi terhadap Perilaku Pembelian Produk Tata Rias Wajah (Make Over) pada Mahasiswa Tata Rias dan Kecantikan T, Miftahur Rahmi Anasti; Putri, Nadila Dwi; Dewi, Siska Miga
Al-DYAS Vol 4 No 1 (2025): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v4i1.4476

Abstract

This study aims to reveal the effect of promotion on purchasing behavior of Make Over brand makeup products among students of the Department of Cosmetology and Beauty at Padang State University. The research method uses a quantitative descriptive approach with a correlational design. Data were collected through a Likert Scale-based questionnaire distributed online, with a proportional sampling technique. Validity and reliability tests were conducted using SPSS, followed by product moment correlation analysis to test the relationship between variables. The results showed that the promotion carried out by the Make Over company had an average score of 73.17%, while the purchasing behavior of students had an average score of 69.18%, both of which were in the moderate category. Correlation analysis shows a significant relationship between promotion and purchasing behavior with a correlation value of r = 0.602. Hypothesis testing confirms that promotion has a significant effect on purchasing behavior (t count = 8.617> t table = 2.000). This study confirms the importance of the right promotional strategy in influencing consumer behavior, as well as the need for students to consider rational factors in purchasing cosmetic products to maximize their use.
Co-Authors Dewi, Siska Miga Putri, Nadila Dwi