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All Journal Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi Bisnis
Maskan, M
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Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA MEMBANGUN LOYALITAS PELANGGAN PADA KELOMPOK USAHA JAMAAH MASJID AL IKHLAS RT.07, RW.17, SUDIMORO,MOJOLANGU KEC.LOWOKWARU KOTA MALANG Samboro, Joko; Maskan, M; Utomo, Heru; Helmy, Abdullah; Afandi, Yosi; Hadi, Musthofa
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6049

Abstract

The purpose of this PKM is to find the problems faced by the congregation of the AL Ikhlas Mosque RT.076 RW.17 Sudimoro, Mojolangu Village, Lowokwaru District, Malang City and at the same time provide the right solution to achieve increased knowledge and skills in the field of marketing management, especially building customer loyalty. The methods used are: observation, to observe activities carried out both in the economic and socio-religious fields, then interviews, explored to find problems and solutions that will be offered and simulations, to find the most appropriate alternatives to market goods more effectively. Description of the technology to be applied. 1. In the form of lectures: Study Group participants are gathered in a certain room and given a lecture on devotion material in the form of: Customer Loyalty. 2. Guidance and Training: In the form of practical guidance and training and discussion of experiences and obstacles in the field. 3. Simulation practice: In the form of a demonstration of how entrepreneurs offer goods, and how to attract potential consumers, until loyal customers are formed Keywords: guidance and counseling, customer loyalty.
PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN KONSUMEN GO-JEK Ningrum, Yuni Puspita; Maskan, M
Jurnal Aplikasi Bisnis Vol. 4 No. 2 (2018)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v4i2.6142

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan nilai pelanggan terhadap kepuasan konsumen di Go-jek cabang Kota Malang. Jenis penelitian ini merupakan penelitian kuantitatif. Jumlah populasi yang diperoleh pada selama bulan januari terdapat 900 pelanggan. Sedangkan jumlah sampel yang diperoleh dengan rumus Slovin sebanyak sebanyak 100 responden. Metode analisis yang digunakan adalah Analisis Regresi Linier Berganda. Hasil penelitian menunjukkan bahwa variabel kualitas pelayanan dan nilai pelanggan berpengaruh secara simultan terhadap kepuasan konsumen. Variabel kualitas pelayanan secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen. Sedangkan variabel nilai pelanggan secara parsial berpengaruh negatif dan signifikan terhadap kepuasan konsumen. Berdasarkan nilai Adjusted Koefisien Determinasi sebesar 0,639 yang menunjukkan bahwa semua kontribusi antara variabel kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan sebesar 43,30 persen.
Co-Authors Afandi, Yosi Helmy, Abdullah Heru Utomo, Heru Musthofa Hadi, Musthofa Ningrum, Yuni Puspita Samboro, Joko