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All Journal JEMABITEK JEPENDIMAS
Prastika, Maulidya
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Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Analisa Perkembangan Vilan Store sebagai Model Bisnis Gen Z di Era Digital Andriansya, Muhamad Alif; Dordia Wahjudi, Putri Ichtiari; Prastika, Maulidya; Kurniasari, Nasywa Aliyah; Shafina, Viola
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 2 No. 1 (2025): JANUARI
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v2i1.37

Abstract

This research aims to analyze the development of Vilan Store as a business model operated by Gen Z in the digital era. Vilan Store is a business that sells items from the game Toram Online, utilizing digital platforms and social media to reach consumers. The objective of this study is to explore the development of Vilan Store during its participation in the Student Entrepreneurship Program (PKM), and the business model it applies in leveraging digital trends to sell virtual products. This study employs a qualitative approach with a case study method, involving in-depth interviews with managers and customers, along with observations of business operations. The findings show that Vilan Store has grown significantly due to the use of social media for marketing and customer communication, as well as the use of e-commerce platforms for more efficient transactions. This business model aligns well with the characteristics of Gen Z, who are accustomed to digital transactions and interactions. In conclusion, Vilan Store has capitalized on digital market opportunities with an innovative business model that meets the needs of the Gen Z market.
Peran Sistem Informasi Akuntansi dalam Pengelolaan Koperasi Pegawai untuk Meningkatkan Kesejahteraan Tenaga Pendidik di Balai Diklat Keagamaan Surabaya Prastika, Maulidya; Yuliastuti, Rika
Jurnal Ekonomi Manajemen Akuntansi Bisnis dan Teknologi Informatika Vol. 1 No. 5 (2025): Juli 2025
Publisher : PT. Putra Jawa Mulya

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Abstract

Penelitian ini bertujuan untuk mengetahui peran sistem informasi akuntansi dalam mendukung pengelolaan koperasi pegawai Balai Diklat Keagamaan Surabaya serta kontribusinya terhadap peningkatan kesejahteraan tenaga pendidik. Dengan metode deskriptif kualitatif, data dikumpulkan melalui observasi, wawancara, dan telaah dokumen. Hasil penelitian menunjukkan bahwa meskipun koperasi telah berkontribusi dalam aspek ekonomi melalui layanan simpan pinjam dan penyediaan barang kebutuhan pokok, sistem pencatatan keuangan masih bersifat semi-digital. Penggunaan spreadsheet membantu pelaporan keuangan dasar, namun belum mampu menyediakan fitur audit trail dan otomatisasi pelaporan. Studi ini menyimpulkan bahwa implementasi sistem informasi akuntansi yang lebih modern dapat meningkatkan efisiensi, akuntabilitas, dan transparansi pengelolaan koperasi dalam mendukung kesejahteraan tenaga pendidik.
Co-Authors Andriansya, Muhamad Alif Dordia Wahjudi, Putri Ichtiari Kurniasari, Nasywa Aliyah Shafina, Viola yuliastuti, rika