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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS International Journal of Business Economics (IJBE)
Wahono, Johannes Widjaja
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Development of Entrepreneurial Intention Model Using Theory of Planned Behavior and Entrepreneurial Event Wahono, Johannes Widjaja; Rumangkit, Stefanus
International Journal of Business Economics (IJBE) Vol 5, No 2 (2024): MARCH - AUGUST 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v5i2.18428

Abstract

Purpose – The aim of this research is to analyze the entrepreneurial intention model based on the theory of planned behavior and entrepreneurial events.Methodology – This research uses a quantitative research design with a positivism direction. The data source used is primary data, with data collection techniques namely questionnaires. the respondents of this study are 100 respondents of active students on the faculty of economics and business in Indonesia. The data analysis method used to test the hypothesis in this study is SEM (Structural Equation Modeling) with the help of SmartPLS software Findings – Based on the results of the research conducted, it can be concluded that Attitude has a positive effect on entrepreneurial intention, Subjective norm has a positive effect on entrepreneurial intention, Perceived Behavioral Control has a positive effect on entrepreneurial intention, propensity to act has a positive effect on entrepreneurial intention, and Entreprenurial intention has a positive effect on entrepreneurial goals.Originality/Novelty – The novelty of this research lies in combining the factors that form entrepreneurial intention from two theories, namely the theory of planned behavior and entrepreneurial events.Implications – To increase students' entrepreneurial desire or entreprenurial Intention, it is recommended to 1) Lecturers as course supervisors must be able to motivate students to create a new business that has sustainability. In addition, lecturers must also do business, in order to be able to tell how the business processes carried out can run continuously, 2) When lectures are running, peer groups of lecturers can invite one of the speakers both on a local and national scale to motivate, share knowledge, and foster entrepreneurial desires in students, and 3) Business incubators owned by institutions must monitor after students create businesses, so that the business contiguity can run.
Determinan Perilaku Konsumen Melalui Aktivitas Sosial Media Marketing dan Electronic Word of Mouth Wahono, Johannes Widjaja; Wedyarsa, Maria Josefina Amita; Fakhirah, Farah
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 1 (2024): APRIL - SEPTEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i1.18429

Abstract

Purpose– This study aims to investigate social media marketing activities and electronic word of mouth (EWOM) on consumer behavior (purchase intention and loyalty intention) through quality relationships.Methodology – This study used a quantitative approach, where the source of data used was primary data in the form of questionnaires. The distribution of questionnaires is carried out online. Respondents in this study amounted to 108 respondents, where respondents were individuals who had shopped using social media. The sampling technique uses purposive sampling. The analytical tool used is the structural equation model, and is tested using PLS-SEM.Findings – This research shows that social media activities have an effect on relationship quality, but electronic word of mouth has no effect. In addition, the results of this study show that relationship quality mediates the influence of social media activities and EWOM on customer behavior (purchase intention and loyalty intention).Originality/Novelty – The findings of this study can provide a reference for the Company to carry out social media marketing and EWOM activities intensely in order to improve the quality of the relationship between producers and consumers, which in turn will increase consumer buying interest.Implications – The practical implication of this research is that companies can be more intense in carrying out activities with social media. This is because doing so can improve 
Co-Authors Fakhirah, Farah Rumangkit, Stefanus Wedyarsa, Maria Josefina Amita