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Elfa Duwina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Konsep Green Marketing pada Bank Syariah Elfa Duwina; Muhammad Iqbal Fasa
MAMEN: Jurnal Manajemen Vol. 3 No. 4 (2024): Oktober 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i4.4269

Abstract

This study investigates the concept of green marketing in Islamic banking, exploring its principles, challenges, and opportunities for implementation. Employing a combination of qualitative and quantitative research methods, including interviews with Islamic banking experts and a survey of consumers, the study identifies key Islamic principles that underpin green marketing practices. These principles include maṣlaḥah (public interest), istiqlāl (sustainability), and adāl (justice). The research reveals that while awareness of environmental issues is increasing, Islamic banks face challenges in adopting green marketing practices, such as limited incentives, a lack of clear standards, and high initial costs. However, opportunities exist to leverage green marketing as a competitive advantage, attract environmentally conscious customers, and contribute to sustainable development. The study concludes that promoting green marketing in Islamic banking necessitates a collaborative effort involving government, regulatory bodies, and Islamic banks themselves. Specific examples of green marketing practices in Islamic banking identified in the study include offering financing for environmentally friendly businesses, promoting online banking to reduce paper consumption, and developing green deposit programs. The findings suggest that by integrating Islamic principles and addressing the challenges, Islamic banks can effectively implement green marketing strategies to achieve both financial and environmental sustainability.
Analisis Pengaruh Green Banking terhadap Pertumbuhan Usaha Mikro, Kecil, Menengah (UMKM) E-Commerce Indonesia: Dengan Perspektif Pelaku Usaha Elfa Duwina; Muhammad Iqbal Fasa
MAMEN: Jurnal Manajemen Vol. 4 No. 2 (2025): April 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i2.4915

Abstract

This study examines how the implementation of green banking principles affects the growth of Micro, Small, and Medium Enterprises (UMKM) in the Indonesian e-commerce sector. Using a qualitative approach with a case study method, this study focuses on two main aspects: access to sustainable funding and the impact of environmental education programs. The aim is to understand how these two factors affect the performance and sustainability of e-commerce UMKM. UMKM that have participated in the green banking program were selected as the subjects of the study. Data were collected through structured interviews to obtain direct information from business actors, as well as analysis of related documents such as financial reports and business strategies. Thematic analysis methods were used to identify patterns and themes that emerged from the data, revealing the relationship between green banking and UMKM success. The results of the study are expected to provide real contributions in designing effective and environmentally friendly strategies to support the growth of sustainable e-commerce UMKM. These findings will be useful for policymakers and financial institutions in formulating policies and programs that encourage the adoption of sustainable business practices in the Indonesian e-commerce sector. This study aims to provide a foundation for greener and more sustainable economic development.
Co-Authors Muhammad Iqbal Fasa