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All Journal Milestone: Journal of Strategic Management Indonesian Marketing Journal
Ndidiamaka, Okoye Joy
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Social Sciences

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SERVICE QUALITY AND CONSUMER PATRONAGE IN ROBAN STORES, AWKA ANAMBRA STATE-NIGERIA: CONTENT ANALYSIS Ndidiamaka, Okoye Joy; Nwokike, Chidi E.
Indonesian Marketing Journal Vol. 3, No. 2, September 2023
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v3i2.8654

Abstract

This study explores the relationship between service quality and consumer patronage at Roban Stores, Awka, Anambra State, Nigeria, employing a qualitative research approach through content analysis. Service quality is conceptualized as the provider's ability to meet customer expectations and enhance business performance through dimensions such as reliability, responsiveness, assurance, empathy, and tangibles. Consumer patronage is defined as the consistent preference of consumers to repeatedly choose a particular firm's products or services over competitors', influenced by factors including product quality, price competitiveness, customer service, and overall satisfaction. The study investigates these dynamics at Roban Stores, high lighting factors such as quality products, competitive pricing, excellent customer service, strategic location, diverse product offerings, promotional activities, store ambiance, word-of-mouth, loyalty programs, and social media presence as crucial in shaping consumer perceptions and fostering patronage. Findings underscore the significance of managing service quality to enhance customer satisfaction and loyalty, recommending strategies for continuous improvement to sustain competitive advantage in the retail market.
SECURITY CHALLENGES AND FOREIGN DIRECT INVESTMENT IN NIGERIA: IMPLICATIONS FOR ECONOMIC GROWTH (2010 – 2024) Mathias O. Ananti; Ndidiamaka, Okoye Joy; Ebele Victoria Ezeneme
Milestone: Journal of Strategic Management Vol 5. No. 1 April 2025
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v5i1.8985

Abstract

This paper examines the effects of security threats on Foreign Direct Investment (FDI) in Nigeria and their broader implications for economic growth. This study adopts a content analysis method to systematically review policy documents, academic papers, news reports, and reports from international organizations published between 2010 and 2024. The analysis focuses on the impact of insurgency, ethnic and religious strife, militancy, kidnapping, and herdsmen-farmer violence on foreign investment inflows and economic stability. Findings reveal that persistent security risks significantly deter foreign capital inflows and disrupt economic activities. Insurgent groups, such as Boko Haram in the North-East, have triggered humanitarian crises and economic stagnation, while ethnic and religious conflicts heighten insecurity. Niger Delta militancy disrupts oil production, and the rise in kidnappings and criminal violence increases business costs and investment risks. Additionally, herdsmen-farmer conflicts weaken agricultural productivity and discourage rural investment. The study highlights the necessity of comprehensive security sector reforms, targeted financial support, and infrastructure development programs to restore investor confidence and sustain economic growth. It recommends enhanced national security investments, financial incentives for security infrastructure, and strategic recovery plans for affected sectors. Addressing these security challenges is essential to creating an environment conducive to sustainable economic development and attracting foreign investment.
Co-Authors Ebele Victoria Ezeneme Mathias O. Ananti Nwokike, Chidi E.