Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Badati
Khadijah, Amirah Siti
Unknown Affiliation
Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH AKUN INSTAGRAM @WONDERFULINDONESIA TERHADAP KEPUTUSAN PERJALANAN WISATA PADA MASA NEW NORMAL BAGI GENERASI Z Khadijah, Amirah Siti; Samatan, Nuriyati; Prihantoro, Edy
JURNAL BADATI Vol 6, No 2 (2024)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38012/jb.v6i2.1355

Abstract

This study aims to determine the effect of the @wonderfulindonesia Instagram account on travel decisions during the new normal period for generation Z. The theory used in this study is the Uses and Gratifications theory. This research is a quantitative study and uses a questionnaire as a data collection tool. The data analysis technique used is the Normality Test, Linearity Test, Simple Linear Regression Test, T-Test, and R Square Test, then the data is processed using SPSS software version 26.0. The results of this study indicate that the R number (correlation number) is 11.1% of the influence of the @wonderfulindonesia Instagram account on travel decisions during the new normal period for generation Z. Based on the results of the hypothesis test (t-test) it can be concluded that t count t table which means Ho was rejected and Ha was accepted, which meant that the @wonderfulindonesia Instagram account had an influence on travel decisions during the new normal period for generation Z.
Co-Authors Edy Prihantoro Nuriyati Samatan