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S Sipur
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Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Engineering Languange, Linguistic, Communication & Media Mathematics Physics

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Impulsive buying in Live Streaming Commerce: The Role of Flow Experience, Parasocial Interaction and Immersion Relationship S Sipur; Amadi, Jaman
Journal of Science and Education (JSE) Vol. 5 No. 2 (2025): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v5i2.403

Abstract

The paradigm shifts and changes in consumer behavior have evolved alongside technological advancements and the progress of time. Since the COVID-19 pandemic, the use of online media has become widespread, including buying and selling activities. The increasing interest in online shopping has led many shopping centers to go bankrupt, which also impacts local tax revenues. This study aims to analyze the influence of flow experience, parasocial interaction, and immersion on impulsive buying tendencies in e-commerce live streaming. Data were collected from 400 respondents who are active users of live streaming platforms such as Shopee, TikTok, and Instagram in Medan. The study was conducted in 2024. The research employed the Stimulus-Organism-Response (S-O-R) method and was analyzed using SEM (Structural Equation Modeling). The study consisted of two phases: the Pilot Test and the Main Test. Data were collected through the distribution of questionnaires. The results show that in the goodness of fit test, two indices met the criteria: CMIN/DF (3.576), CFI (0.915), and SRMR (0.07). However, one index, RMSEA (0.085), did not meet the criteria. The SEM analysis results indicate that the standardized coefficient β > 0 and the p-value ≤ 0.05, showing that the hypothesis is accepted. Thus, there is a relationship between flow experience (p < 0.05), parasocial interaction (p < 0.01), and immersion (p < 0.001) on impulsive buying tendencies. This study also shows that the stronger the consumers' flow experience and parasocial involvement, the more likely they are to make impulsive purchases during live streaming
Implementation of the Importance Performance Analysis (IPA) Method in the Lecturer Performance Evaluation System at IBBI University Medan Based on the Balanced Scorecard Jaman Amadi; S Sipur; F Fajrillah; Rizaldy Khair
Journal of Science and Education (JSE) Vol. 5 No. 2 (2025): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v5i2.410

Abstract

In the era of globalization and increasingly competitive higher education, lecturer performance evaluation has become a crucial aspect for improving the quality of education. IBBI University Medan recognizes the importance of implementing an effective and efficient lecturer performance evaluation system to ensure that lecturers can make maximum contributions to the achievement of educational goals. The urgency of this research lies in the need to integrate the Importance Performance Analysis (IPA) method with the Balanced Scorecard (BSC) framework to create a comprehensive lecturer performance evaluation system. The main objective of this research is to implement and evaluate the effectiveness of the Importance Performance Analysis (IPA) method in the lecturer performance evaluation system at IBBI University Medan. This research uses a quantitative approach with a survey method to collect data from various stakeholders, including students, lecturers, and administrative staff. The collected data is then analyzed using the Importance Performance Analysis (IPA) method to identify gaps between expectations and realities in lecturer performance. The Balanced Scorecard is used as a framework to integrate the IPA results with the university's strategic objectives. This research is expected to provide valuable insights into the effectiveness of implementing the IPA method based on the Balanced Scorecard in the lecturer performance evaluation system. Through this research, IBBI University Medan aims to develop a lecturer performance evaluation system that is not only fair and transparent but also aligned with the university’s strategic goals, thereby contributing to the overall improvement of education quality.
Co-Authors Amadi, Jaman F Fajrillah Jaman Amadi Rizaldy Khair