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All Journal Busyro : Jurnal Dakwah dan Komunikasi Islam Iqtida: Journal of Da'wah and Communication
Vyki Mazaya
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Religion Humanities Social Sciences

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Eksistensi Infotainment dan Respon Masyarakat Muslim : Analisis Persepsi Kualitas Infotainment di Era Digital Vyki Mazaya; Akhmad Latif
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 5 No. 2 (2024): Mei : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v5i2.1096

Abstract

The existence of television programs in the digital era is increasingly being questioned due to the emergence of new media.  From data from a survey conducted by KPI (Indonesian Broadcasting Commission) in 2021, there are television programs that are considered not useful, one of which is infotainment. However, infotainment programs still exist and can even be broadcast more than once a day on television. The Muslim community should consume useful and quality broadcasts, but in fact the Muslim community is a contributor to infotainment viewers. This research intends to explain the Muslim community's perception of the quality of infotainment in the digital era. This research is field research which uses a quantitative approach and is analyzed using the SOR (Stimulus-Organism-Response) theory. Data was obtained through questionnaires and documentation. The main data source comes from Muslim communities selected by purposive sampling.  The results of this research showed that the Muslim community regarding the quality of infotainment programs in the information aspect had a positive perception, in the entertainment substance aspect they also had a positive perception, but in the education aspect they had a negative perception. In response to the perception that emerged, it can be said that the Pekalongan Muslim community rarely watches infotainment, the majority only 1-2 times a week. Meanwhile, the viewing duration can also be summed up briefly. In accordance with SOR theory, the stimulus that is perceived as not positive in one aspect, namely education by the viewer, also has an impact on the frequency and duration which is not optimal.
Eksistensi Infotainment dan Respon Masyarakat Muslim : Analisis Persepsi Kualitas Infotainment di Era Digital Vyki Mazaya; Akhmad Latif
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 5 No. 2 (2024): Mei : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v5i2.1096

Abstract

The existence of television programs in the digital era is increasingly being questioned due to the emergence of new media.  From data from a survey conducted by KPI (Indonesian Broadcasting Commission) in 2021, there are television programs that are considered not useful, one of which is infotainment. However, infotainment programs still exist and can even be broadcast more than once a day on television. The Muslim community should consume useful and quality broadcasts, but in fact the Muslim community is a contributor to infotainment viewers. This research intends to explain the Muslim community's perception of the quality of infotainment in the digital era. This research is field research which uses a quantitative approach and is analyzed using the SOR (Stimulus-Organism-Response) theory. Data was obtained through questionnaires and documentation. The main data source comes from Muslim communities selected by purposive sampling.  The results of this research showed that the Muslim community regarding the quality of infotainment programs in the information aspect had a positive perception, in the entertainment substance aspect they also had a positive perception, but in the education aspect they had a negative perception. In response to the perception that emerged, it can be said that the Pekalongan Muslim community rarely watches infotainment, the majority only 1-2 times a week. Meanwhile, the viewing duration can also be summed up briefly. In accordance with SOR theory, the stimulus that is perceived as not positive in one aspect, namely education by the viewer, also has an impact on the frequency and duration which is not optimal.
Generation Z Media Literacy Awareness of the Rainbow Symbol on Tik-tok as an LGBT Campaign Ayu Mujiyanti; Vyki Mazaya
IQTIDA : Journal of Da'wah and Communication Vol 3 No 2 (2023)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/iqtida.v3i2.2155

Abstract

Tik-tok is a social media that has been present in Indonesia since 2018 and was blocked by the Ministry of Communication and Information for one week because it gave negative broadcasts. However, Tik-tok has now spread as a medium for campaigning for various aspects, one of which is the LGBT (lesbian, gay, bisexual and transgender) is a term for people who have deviations in their sexual orientation and are synonymous with the rainbow flag and rainbow symbol. LGBT with rainbow symbol on Tik-tok. The formulation of the problem discussed was regarding how to use the rainbow symbol on Tik-tok as an LGBT campaign and how media literacy awareness of Generation Z on LGBT campaigns in using the rainbow symbol on Tik-tok (Studies on Islamic Communication and Broadcasting Students of UIN KH. Abdurrahman Wahid Pekalongan. The type of research used is qualitative, with data collection techniques of observation, interviews, and documentation. Data analysis used by researchers is using the method from Miles and Huberman, which includes the process of data reduction, data presentation, and drawing conclusions. The results of research on rainbow symbols in some content on Tik-tok are a campaign for LGBT actors in the world, including Indonesia. Although there are two possible uses of the rainbow symbol as something related to aesthetic elements. The results of the analysis of Z generation's media literacy awareness of LGBT campaigns in using the rainbow symbol on Tik-tok (Study on Islamic Communication and Broadcasting Students of UIN K.H. Abdurrahman Wahid Pekalongan) are still not met, namely there are four New Media Literacy frameworks, namely the consumption function includes consuming skills and understanding, critical consumption includes analysis, synthesis, and evaluation, participation functions include prosuming skills and distribution, as well as critical participation.
Co-Authors Akhmad Latif Ayu Mujiyanti