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All Journal Jurnal Ilmiah Pangabdhi
Dwi Jayanti, Runtut
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Humanities Social Sciences Other

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Pendampingan Digital Branding dan Marketing Berbasis E-Commerce Bagi Peternak Susu Sapi Perah Desa Wonokerto Wonosalam Jombang Nisa, Putri Nur Choirun; Dwi Jayanti, Runtut; Al Akhiri, Reza Al Akhiri; Tri Wulandari, Selvina; Irawati, Tatik
Jurnal Ilmiah Pangabdhi Vol 10, No 2: Oktober 2024
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pangabdhi.v10i2.24660

Abstract

Wonokerto Village is one of the villages in Wonosalam Sub-district. The village's leading sectors are agriculture and dairy farmers. In addition, it also has the natural potential to produce corn, sugar cane, bananas, cassava. The village has independent economic businesses, such as UMKM and dairy cattle. In its development, it is still constrained by marketing, especially in the use of technology, namely in digital marketing and  lack of knowledge of e-commerce-based digital branding and marketing strategies. To determine the results of training and mentoring in e-commerce-based digital branding and marketing with qualitative research methods. Data collection  by observation and questionnaire. The results of the training and assistance regarding e-commerce-based digital branding and marketing are in the form of an Instagram social media platform with the account names @susumoow and @sumudewo.
Co-Authors Al Akhiri, Reza Al Akhiri Irawati, Tatik Nisa, Putri Nur Choirun Tri Wulandari, Selvina