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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Ilhamy Nst, Muhammad Lathief
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Economics, Econometrics & Finance Education

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Strategi Pengembangan Usaha Tani Dalam Meningkatkan Kesejahteraan Ditinjau Dari Perspektif Ekonomi Islam Pertiwi, Sri Indah; Ilhamy Nst, Muhammad Lathief; Daulay, Aqwa Naser
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.27646

Abstract

This research focuses on the SWOT analysis of the Sipirok coffee stone business in Situmba Village, Sipirok District, South Tapanuli Regency. This research uses a descriptive research methodology using a qualitative approach. Primary data from coffee business owners was used for research. This research aims to analyze the conditions of the Sipirok coffee stone business in Situmba Village, The results of the research show that the score obtained on the IFAS matrix is ​​3.87, while the score from the EFAS matrix is ​​4.07. This value shows that the Sipirok coffee stone business is in quadrant II, which means that the score shows that the Sipirok coffee stone business is in the village. Situmba, Sipirok District, South Tapanuli Regency, in the SWOT Analysis which was compiled from internal and external factors, resulted in the ST strategy, namely utilizing existing strengths to overcome existing threats. And finally utilizing agricultural extension workers to care for coffee plants in Situmba Village
Co-Authors Aqwa Naser Daulay Pertiwi, Sri Indah