Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pewarta Indonesia
Eszi, Jasmine Aunillah
Unknown Affiliation
Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Bauran Komunikasi Pemasaran Program Sosial Sahabat Relawan Komunitas Sekolah Marjinal Yogyakarta Yudaninggar, Kartika Sari; Eszi, Jasmine Aunillah; Estiningsih, Estiningsih
Jurnal Pewarta Indonesia Vol 6 No 2 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i2.158

Abstract

The Marginal School Community has one program, namely Volunteer Friends. This program is a one-day volunteer program teaching marginalized children. This research discusses and describes the marketing communication strategies used by Marginal School Communities. This research uses the theory of segmentation, targeting, positioning, marketing communication, and descriptive methods. The data collection techniques used were interviews, observation, and documentation. The triangulation used by researchers is source triangulation. The results of this research show that to promote the Sahabat Relawan program, the Marginal School Community applies segmentation, targeting, and positioning and a marketing communication mix of sales promotion, events, and experience, public relations and publicity, online and social media marketing, mobile marketing, and personal selling.
Co-Authors estiningsih ESTININGSIH Yudaninggar, Kartika Sari