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All Journal Nawasena: Jurnal Ilmiah Pariwisata Digital Innovation : International Journal Of Management
Afwan Abrory
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pengembangan Edutourism Kebun Kopi Terhadap Kesejahteraan Masyarakat Sembalun Sajang (Studi Kasus Pada Kelompok Tani Bumi Lestari) Afwan Abrory; I Made Murdana
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 1 (2023): April : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i1.672

Abstract

Sembalun coffee plantations used to be very extensive coffee plantations, in which the livelihoods of the Sembalun people were coffee grown during the Dutch Colonialization era as the main producer of coffee in Lombok. The general research objective is to analyze edutourism management strategies for coffee plantations for the welfare of the people of Sembalun Sajang. The method used is descriptive qualitative method by means of interviews and field observations. Based on the results of the research, it shows that in the conservation aspect, the Bumi Lestari Farmers Group has carried out several missions for the development of the Edutourism area in Sembalun Sajang Village, such as preserving nature. On the economic aspect, it has provided economic benefits for area managers, tour organizers and the local community.In the aspect of the active role of the community, the result is that the surrounding community has contributed to the development of science by collaborating with government and private parties so that everything can run well in accordance with prevailing trends . And in the tourism aspect, special attention is needed from the local office to improve facilities and provide clear access to information for potential tourists so they want to come for a tour of this educational area.
The Dynamics of Coffee Shops as Creative Tourism Destinations in Enhancing Tourism Mataram City Afwan Abrory
Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i1.185

Abstract

This study explores the dynamics of Coffee Shops in fostering creative tourism in Mataram City, focusing on their role as a bridge between urban lifestyle experiences and local cultural promotion. As a relatively new phenomenon, coffee tourism remains an underdeveloped academic subject, with limited primary data available to understand its potential opportunities. The purpose of this research is to address these gaps by examining how Coffee Shops contribute to creative tourism, local economic development, and cultural preservation. Employing qualitative methods, including interviews, observations, and documentation, the study identifies key strategies and challenges faced by Coffee Shops in Mataram. Findings reveal that Coffee Shops not only enhance urban tourism experiences but also act as platforms for promoting local coffee products and cultural narratives. However, challenges such as supply chain instability, fragmented institutional policies, and limited integration with formal tourism sectors hinder their full potential. This research contributes to the growing body of literature on coffee tourism by providing insights into its role in sustainable urban tourism development and offering recommendations for policymakers and stakeholders.
Co-Authors I Made Murdana