Marchellino Fergie Sanjaya
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Pokdarwis Gubugklakah : Menggapai Asa melalui Sadar Wisata Theo Andrianto; Marchellino Fergie Sanjaya; Ryan Dharmawan; Budi Setiawan
Nawasena: Jurnal Ilmiah Pariwisata Vol. 4 No. 2 (2025): Agustus : Nawasena : Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i3.1892

Abstract

Pokdarwis (Tourism Awareness Group) Gubugklakah acts as the main driver in educating and empowering village communities in Gubugklakah, Poncokusumo District, Malang Regency. The purpose of this research is to identify the role of Pokdarwis Gubugklakah in developing local community-based tourism. The research method in this paper is a qualitative approach by interviewing the head of Pokdarwis Gubugklakah, conducting direct field observations and using several literature reviews. Pokdarwis Gubugklakah was established in 2010 by 20 members, chaired by Mr. Anshori, Pokdarwis Gubugklakah has become a group that brings reforms that bring success, especially in terms of tourism in Gubugklakah village. The success of Gubugklakah Tourism Village can be seen from the achievements that have been recognized by the state. Pokdarwis Gubugklakah emphasizes the importance of the concept of Tourism Awareness which consists of two aspects, namely being a good host and a wise guest.
Analisis Kelayakan Usaha Akomodasi : Studi Kasus Sriwijaya 8 Kost Gabriela Hendratno; Marchellino Fergie Sanjaya; Velicya Tarisha Cheung; Willie Natanael; Budi Setiawan
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 4 (2025): Desember : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i4.828

Abstract

Sriwijaya 8 Kost is an accommodation business located in Curug Sangereng, Gading Serpong. This business was developed to meet the housing needs of students and workers in the area. This study aims to analyze the feasibility of Sriwijaya 8 Kost based on nine aspects, namely legal aspects, human resource management aspects, market and marketing aspects, technical aspects, consumer behavior aspects, financial aspects, PEST aspects, environmental & industrial aspects, and risk aspects. This study uses a qualitative approach with a case study method through observation, interviews, and document analysis. The results show that the business has great market potential, supported by its strategic location and appropriate consumer segmentation. Technical planning related to facilities, layout, and operations has been well designed to ensure the comfort and safety of residents. Financial analysis shows that the business is feasible with a BEP of 3 rooms per month, a payback period of 7.7 years, an IRR of 5.023%, and an ROI of 129.5%. External factors such as government policies and high demand for housing further strengthen the feasibility of the business. Overall, Sriwijaya 8 Kost is deemed viable for operation and development, with a need for continuous improvement in legality, financial record-keeping, service quality, and risk mitigation.