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Journal : Pajak dan Manajemen Keuangan

Efektivitas Penerapan E-Commerce Dalam Perkembangan Usaha Mikro Kecil dan Menengah di Kota Medan Sudarsono Sudarsono; Adhi Surya Harahap
Pajak dan Manajemen Keuangan Vol. 1 No. 3 (2024): Juni : Pajak dan Manajemen Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pajamkeu.v1i3.339

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important and strategic role in national economic development. Apart from playing a role in economic growth and employment, the problem formulation in this research also plays a role in providing development results. What factors influence the effectiveness of E-commerce on the development of MSMEs in Medan City. The type of data used is qualitative research, namely data that aims to gain a deeper understanding, develop theories and describe reality. The data is in the form of numbers which include a general description of the business and organizational structure. Process approach in running e-commerce with complete information. The E-commerce Target Approach has been able to show that there are targets to be achieved with its implementation.