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All Journal Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis IJORER : International Journal of Recent Educational Research Jurnal Keuangan dan Bisnis
Alessandro Effendy, Junko
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH GAMIFICATION TERHADAP ONLINE IMPULSIVE BUYING DENGAN AFFECTIVE REACTIONS DAN COGNITIVE REACTIONS SEBAGAI VARIABEL MEDIASI Soetandio, Linda; Alessandro Effendy, Junko
PERFORMA Vol. 9 No. 2 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i2.4777

Abstract

Shopee menjadi wadah yang menarik untuk diteliti karena banyaknya pengguna dan UMKM yang berkontribusi di dalamnya saat ini. Hal ini membuktikan bahwa Shopee merupakan wadah yang populer tidak hanya bagi penyedia produk atau layanan tetapi juga bagi pasar konsumen. Shopee dinilai berhasil menarik perhatian konsumen melalui pemasaran gamifikasi. Gamifikasi yang diterapkan oleh Shopee berupa permainan dan fitur yang terdapat pada Shopee. Ketika konsumen memainkan atau memenangkan permainan, konsumen akan mendapatkan reward acak berupa voucher dan poin loyalitas berupa koin. Konsumen Indonesia dinilai memiliki antusiasme yang tinggi dalam menyambut berbagai promosi. Oleh karena itu, ada reaksi emosional dan kognitif yang dihasilkan. Dengan melakukan pembelian pertama, konsumen mempunyai kesempatan untuk melakukan transaksi selanjutnya. Tanpa keleluasaan dalam bertransaksi, besar peluang terjadinya pembelian impulsif. Penelitian ini menggunakan metode kuantitatif. Responden merupakan pengguna Shopee dari semua jenis kelamin, rentang usia 16-30 tahun dari latar belakang pendidikan dan pekerjaan yang berbeda. Dalam penelitian ini, peneliti mencatat populasi yang jumlahnya tidak diketahui. Survei disebar melalui Google Form dengan melibatkan 330 responden. Pengambilan sampel yang digunakan adalah purposive sampling yang diuji dengan Smart PLS atau Smart Partial Least Square 3.0. Hasil penelitian menunjukkan bahwa hadiah acak mampu memberikan pengaruh yang signifikan terhadap reaksi afektif, hadiah acak tidak memberikan pengaruh yang signifikan terhadap reaksi kognitif, poin loyalitas mampu memberikan pengaruh yang signifikan terhadap reaksi afektif, poin loyalitas mampu memberikan pengaruh yang signifikan terhadap reaksi afektif, reaksi kognitif berpengaruh signifikan, reaksi afektif tidak mempunyai pengaruh signifikan terhadap pembelian impulsif daring, reaksi kognitif mampu memberikan pengaruh signifikan terhadap pembelian impulsif daring, hadiah acak mempunyai pengaruh signifikan terhadap pembelian impulsif daring, poin loyalitas tidak berpengaruh signifikan berpengaruh signifikan terhadap pembelian impulsif daring, reaksi afektif tidak mempunyai pengaruh mediasi antara hadiah acak dan pembelian impulsif daring, reaksi afektif tidak memberikan pengaruh mediasi antara poin loyalitas dengan pembelian impulsif daring, reaksi kognitif tidak memberikan pengaruh mediasi antara hadiah acak dan pembelian impulsif daring, reaksi kognitif memberikan pengaruh mediasi penuh antara poin loyalitas dan pembelian impulsif daring.
PEMODERASIAN FENG SHUI TERHADAP HUBUNGAN ANTARA PLACE DAN BUSINESS LONGEVITY Sugiharto Putra, Calvin; Alessandro Effendy, Junko
Jurnal Keuangan dan Bisnis Vol. 21 No. 2 (2023): Jurnal Keuangan Dan Bisnis Volume 21 Nomor 2 Oktober 2023
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jkb.v21i2.951

Abstract

This study aims to determine the effect of place variable on business longevity, and the moderating role of feng shui on the relationship between place and business longevity. This research was conducted quantitatively using the moderation effect test. The analytical tool in this study uses the SMARTPLS-3 application. The total population in this study was 55 Chinese business owners who are members of the C community in Surabaya. After the researchers distributed the questionnaires, the questionnaires that could be used were 41 respondents. Statistical tests used in this study include convergent validity test, discriminant validity test, reliability test, hypothesis test and determination coefficient test. The results of the study show that the place variable has an effect on business longevity, and the feng shui variable negatively moderates the relationship between place and business longevity.
Mediated Influence of Entrepreneurship Education on MSME Business Performance: The Role of Orientation and Marketing Alessandro Effendy, Junko; Whidya Utami, Christina; Herdinata, Christian; Sukardi Kodrat, David
IJORER : International Journal of Recent Educational Research Vol. 7 No. 3 (2026): May
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v7i3.1271

Abstract

Objective: The objective of this study is to develop a mediated model that elucidates the relationship between entrepreneurship education and business performance. Methods: In this study, entrepreneurial orientation and entrepreneurial marketing were employed as mediators, while environmental competitiveness and bird-in-hand principles were used as moderators. The data were collected from 326 respondents who had completed four semesters of entrepreneurship education and who owned MSMEs, achieving a 98.7% response rate. The relationships were analysed through the implementation of structural equation modelling. Results: The impact of entrepreneurship education on business performance was not direct; however, it exerted a positive influence on entrepreneurial orientation, as evidenced by the findings of the study. Consequently, this dynamic shift has led to a notable enhancement in the realm of entrepreneurial marketing, thereby contributing to an observed improvement in business performance. The study's findings indicated that environmental competitiveness did not moderate the relationship between entrepreneurial marketing and business performance. Furthermore, the bird-in-hand principle did not demonstrate a moderating effect. Novelty: The novelty statement is particularly strong, positioning the "sequential mediation pathway" as the "missing link" that resolves conflicting results in existing entrepreneurship education literature. It introduces a unique mediated framework where entrepreneurial orientation and marketing serve as the primary drivers. Unlike previous studies that yielded contradictory outcomes, this study demonstrates that these discovered mechanisms are the 'missing links' that determine the success or failure of education-led interventions in MSME performance.
Co-Authors Christian Herdinata Christina Whidya Utami David Sukardi Kodrat Soetandio, Linda Sugiharto Putra, Calvin