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All Journal Jurnal Pengabdian kepada Masyarakat Journal of Innovation Research and Knowledge
Faridz Abdul Chalid Macap
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ENHANCING HOUSEHOLD SUSTAINABILITY THROUGH REUSABLE PACKAGING: A COMMUNITY-BASED APPROACH TO REDUCING PLASTIC WASTE IN THE GREATER JAKARTA AREA Bintang Ekananda; Anif Farida; Faridz Abdul Chalid Macap
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 8: Januari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i8.9482

Abstract

Plastic pollution is a critical global issue, with single-use plastic packaging contributing significantly to environmental degradation. This study examines the impact of Alner’s reusable packaging system in reducing household plastic waste and promoting sustainable consumption behaviors in Greater Jakarta. Using a mixed-methods approach, data was collected through a survey of 99 respondents and Focus Group Discussions (FGDs) with seven homemakers. Findings revealed that Alner’s system reduced household plastic waste by 138 units of single-use packaging per month and provided users with a 15% reduction in grocery expenses. Behavioral drivers, such as peer influence, convenience, and cost savings, played a pivotal role in encouraging the adoption of reusable systems, while deeper psychological motivations reinforced users’ commitment to sustainability. The study also identified opportunities for Alner to scale its impact by expanding product offerings, enhancing logistics, and leveraging community engagement. These findings underscore the potential of reusable packaging systems to address plastic pollution, foster economic and environmental benefits, and inspire a global shift toward circular consumption practices
CAN REUSABLE PACKAGING BE THE FUTURE OF FMCG SUSTAINABILITY? A CASE STUDY ON REGULATORY COMPLIANCE AND CIRCULAR ECONOMY IN INDONESIA Bintang Ekananda; Anif Farida; Faridz Abdul Chalid Macap
Journal of Innovation Research and Knowledge Vol. 4 No. 8: Januari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i8.9483

Abstract

Single-use packaging significantly contributes to environmental degradation, with plastic pollution becoming a critical issue. While recycling has limitations, reusable packaging offers a viable alternative, particularly for Fast-Moving Consumer Goods (FMCG). This study examines the implementation of a reusable packaging system for chocolate malt powder, developed collaboratively by an FMCG brand and Alner, a reuse operator in Indonesia. Using a qualitative case study approach, it explores the design, regulatory compliance, and operational framework. The results show that reusable systems, compliant with BPOM Regulation No. 23 of 2023 and adhering to Good Manufacturing Practices (GMP), are scalable and legally viable. This research highlights the distinction between reusable packaging and refill models, emphasizing reusable systems as a sustainable, practical solution for FMCG brands to adopt circular economy principles and reduce plastic waste
Co-Authors Bintang Ekananda Farida, Anif