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All Journal Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC )
Karimah, Nurul Faizatil
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Education Social Sciences

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Analisis Penerapan Manajemen Perubahan Budiman Swalayan Padang Karimah, Nurul Faizatil; Chairinisa, Zihan Nurul; Putri, Yesica Julia; Sari, Celsi Karmila; Putra, Ramdani Bayu
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): Juli - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study examines the implementation of change management at Budiman Swalayan, Padang, using a qualitative approach. The primary focus is on business adaptation to local cultural values and digital transformation in customer service. Data were collected through in-depth interviews and participant observation, then analyzed to understand the impact of these changes on loyalty and market competitiveness. Results indicate that management emphasizing Islamic values and digital innovation improves service quality and consumer loyalty.
Co-Authors Chairinisa, Zihan Nurul Putri, Yesica Julia Ramdani Bayu Putra Sari, Celsi Karmila