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All Journal Tarbiyah: Jurnal Ilmu Pendidikan dan Pengajaran
Ramadani, Alpin
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Religion Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Strategi Pemasaran Bank Syariah Dalam Meningkatkan Daya Saing Darma, Surya; Ramadani, Alpin
TARBIYAH: Jurnal Ilmu Pendidikan dan Pengajaran Vol 3 No 2 (2024)
Publisher : DIKLINKO JOURNALS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1342/tarbiyah.v3i2.167

Abstract

This study aims to analyze the marketing strategies implemented by Islamic banks in increasing competitiveness in the increasingly competitive banking market. The method used in this study is a qualitative method with a literature study approach, which includes analysis of various literature, articles, and previous studies related to Islamic bank marketing. The results of this study indicate that the marketing strategies implemented by Islamic banks play an important role in increasing their competitiveness, by emphasizing market understanding, customer segments, and the application of sharia principles that avoid usury practices, thus attracting customers who prioritize Islamic values.
Co-Authors Surya Darma