Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Jurnal Multidisiplin Sahombu Journal of Mandalika Literature
Hongky Dyrgo
Unknown Affiliation
Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Produk Pada PT. Tempo Scan Pasific Tbk. Angelica Anastacia Ecklesia Terok; Hongky Dyrgo; Mercy Mantur
Journal of Mandalika Literature Vol. 6 No. 1 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jml.v6i1.3603

Abstract

This study analyzes the influence of Brand Image and Product Quality on Purchase Decisions. The results indicate that the Brand Image (X1) and Product Quality (X2) variables have a positive but not significant influence on Purchase Decisions (Y) at PT. Tempo Scan Pacific, Tbk. The validity analysis shows that all variables have a correlation above the r-Table (0.273), with Cronbach's Alpha values greater than 0.70, indicating the reliability of the research instruments. Tests of normality, heteroscedasticity, multicollinearity, and autocorrelation assumptions were also met. However, the multiple linear regression test shows that the coefficient of determination (R²) is only 0.035, indicating a very small contribution from Brand Image and Product Quality to Purchase Decisions. Both variables have a positive but not significant influence on Purchase Decisions, both partially and simultaneously, as supported by the results of the T-test and F-test. Therefore, although these variables have a positive influence, their impact is not strong enough to significantly affect purchase decisions.action, which, in turn, will have a positive impact on the hospital.
Pengaruh Keandalan dan Daya Tanggap Terhadap Kepuasan Pensiunan di PT Taspen (Persero) Kantor Cabang Manado Julica Esther Sumale; Hongky Dyrgo; Mercy Mantur
Journal of Mandalika Literature Vol. 6 No. 1 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jml.v6i1.3614

Abstract

The purpose of this research is to look at how the Manado Branch Office of PT TASPEN (Persero) measures up in terms of both responsiveness (X2) and reliability (X1) in relation to customer satisfaction (Y). Using the Slovin formula, a total of 85 respondents were selected for the research sample. We used a questionnaire to gather data, and then we ran the numbers through SPSS's Multiple Linear Regression analysis with a Simultaneous Test (F Test) and a Partial Test (t Test). The study's findings indicate that both responsiveness and reliability, which are independent factors, significantly and positively affect customer satisfaction, the dependent variable. Moreover, Y (Customer Satisfaction) is positively and significantly impacted by the two independent factors. Finally, the Manado Branch Office of PT TASPEN (Persero) affects customer satisfaction through responsiveness and reliability.
The Effect of Product Quality and Customer Satisfaction on Purchasing Decisions at Babang Redo Coffee Shop, Megamas Area, Manado Keisya Tirsa Hermina Moningka; Hongky Dyrgo; Mercy R.H Mantur
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to explore the influence of product quality and customer satisfaction on purchase decisions at Babang Redo Coffee Shop in Megamas Manado. The rapid growth of coffee shops in Manado has increased competition, making it essential for businesses to understand factors influencing consumer choices. This quantitative associative study collected data from 150 purposively sampled respondents via questionnaires. Data were analyzed using multiple linear regression with SPSS 25, including t-tests, F-tests, and coefficient of determination (R²). Results show that product quality and customer satisfaction significantly and positively affect purchase decisions both partially and simultaneously. The R² value of 0.729 indicates that 72.9% of purchase decision variance is explained by these variables, with customer satisfaction having a stronger effect. These findings suggest that continuous improvement in product quality and customer satisfaction directly strengthens consumer purchase decisions, providing a basis for effective marketing strategies.
Co-Authors Angelica Anastacia Ecklesia Terok Julica Esther Sumale Keisya Tirsa Hermina Moningka Mercy Mantur Mercy R.H Mantur Mercy Mantur