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All Journal Prophetica Jurnal Manajemen Dakwah (J-MD)
Maharani, Silky Sabella
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Education Social Sciences

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ESCALATING ORGANIZATIONAL PERFORMANCE IN DA'WAH: THE TRANSFORMATION OF HUMAN RESOURCE MANAGEMENT Ashari, M. Fahmi; Firdaus, M.; Castrawijaya, Cecep; Maharani, Silky Sabella
Jurnal Manajemen Dakwah Vol. 5 No. 2 (2024): J-MD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/j-md.v5i2.2905

Abstract

This research aims to understand the relationship between Human Resource Management and the Performance of Da'wah Organizations (Case Study: Nahdlatul Ulama. The research method uses qualitative research with the type of case study on Nahdlatul Ulama. The technique for obtaining data uses library research. The results of this research are that Nahdlatul Ulama has a good organizational structure, from management levels and a complete management structure. In implementing human resources in the Nahdlatul Ulama organization, it is realized in the form of priority work programs that lead to human resource management, first, development programs human quality which focuses on 2 aspects, namely the education and health aspects. The education aspect is realized in the NU Scholarship program by Lakpesdam PBNU and the health aspect is realized in the form of the Inclusion Program and Gerakan Keluarga Maslahat NU (GKMNU) and the second priority work program, namely organizational strengthening. institutions and networks, which are realized in one form of activity, namely cadre formation. Furthermore, the relationship between human resource management and the performance of missionary organizations has a very close relationship in managing, organizing and utilizing human resources so that they can contribute to the performance of missionary organizations.
Analisis Retorika Dakwah Digital Umi Lailatur Rohmah Hadi dalam Perspektif Aristoteles dan Kenneth Burke Maharani, Silky Sabella
Prophetica : Scientific and Research Journal of Islamic Communication and Broadcasting Vol. 7 No. 2 (2023): Prophetica: Scientific and Research Journal of Islamic Communication and Broadc
Publisher : Prodi Komunikasi & Penyiaran Islam, Program Pascasarajana, UIN Sunan Gunung Djati Bandung

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Abstract

This study examines the communication strategies used by Umi Lailatur Rohmah Hadi, a young preacher from Surabaya, with a focus on classical and modern rhetorical analysis. Aristotle's classical rhetorical approach, namely ethos (credibility), pathos (emotion), and logos (logic), is combined with Kenneth Burke's modern rhetorical theory, dramatism (analysis of communication as drama) to understand the effectiveness of message delivery. The results of the analysis show that Umi Lailatur is able to combine personal credibility, a touching emotional approach, and logical arguments that are easy to understand, thus building a strong affinity with audiences from various backgrounds. The simple narrative style and the insertion of salawat and songs are also characteristics that strengthen the appeal of her communication. Keywords : Retorika Dakwah, Umi Lailatur, Ethos, Pathos, Logos, Dramatisme
Co-Authors Ashari, M. Fahmi Castrawijaya, Cecep M. Firdaus