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All Journal Jurnal Ilmiah Satyagraha JOURNAL SCIENTIFIC OF MANDALIKA (JSM)
M.Rimawan
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Social Media Marketing, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Smartphone Realme di Kabupaten Bima Mawardin; Amirulmukminin; M.Rimawan
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 5 No. 11 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol5iss11pp457-468

Abstract

The research objectives are to find out and analyze the influence of social media marketing on realme smartphone purchasing decisions in Bima Regency, to find out and analyze the influence of product quality on realme smartphone purchasing decisions in Bima Regency, to find out and analyze the influence of brand image on realme smartphone purchasing decisions in Bima Regency, to find out and analyze the influence of social media marketing, product quality and brand image on realme smartphone purchasing decisions in Bima Regency. This research is causal associative research, the data analysis of this research uses a quantitative approach, the instrument in this research uses a questionnaire with a Likert scale, the data analysis technique uses the SPSS 26 application. Based on the research results, it can be concluded that social media marketing does not have a significant effect on decisions. purchasing a realme smartphone in Bima district, product quality has a significant influence on the decision to purchase a realme smartphone in Bima district, brand image has a significant influence on the decision to purchase a realme smartphone in Bima district, social media marketing, product quality, and brand image have a significant influence on the decision to purchase a realme smartphone in Bima district.
PENGARUH WORKING CAPITAL TURNOVER DAN FIXED ASSETTURNOVER TERHADAP RETURN ON ASSET PADA PT. NIPPONINDOSARI CORPORINDO TBK. M. Zulham Azmi; Aliah Pratiwi; M.Rimawan
Jurnal Ilmiah Satyagraha Vol. 7 No. 2 (2024): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Abstract

 Penelitian ini bertujuan untuk mengetahui pengaruh Working CapitalTurnover dan Fixed Asset Turnover terhadap Return On Asset (ROA),W o r k i n g c a p i t a l T u r n o v e r d a n F i x e d A s s e t T u r n o v e r p a d aP T . N i p p o n I n d o s a r i C o r p o r i n d o T b k . Instumen penelitian i niya it u m en g gu n a k an l a po r an keu a n ga n d i an ta r a la po r a n ne ra cad a n la ba r ugi p ad a P T. N ip po n In d os ar i C or po ri ndo T bkA d a pu n da ta ya n g d i gun aka n da la m in st ru m en t p e ne li tia nya it u da ta pen ju ala n , mo d al k e rj a , a kt iv a t et a p l ab a d a n t otala se t d ar i t ah un 201 3 - 202 2 . Sedangkan teknik pengambilan sempelyang digunakan adalah purposive sampiling, kriterianya didasarkan padaketersedian data terupadet dan data variabel penelitian yang akan digunakan.Data dalam penelitian ini diolah mengunakan SPSS. Metode pengujianhipotesis menggunakan taraf signifikan 5%. Hasil penelitian menunjukanbahwa Working Capital Turnover berpengaruh signifikan terhadap ReturnOn Asset (ROA), Fixed Asset Turnover berpengaruh signifikan terhadap ReturnOn Asset (ROA), dan Working Capital Turnover dan Fixed Asset Turnoverberpengaruh signifikan terhadap Reurn On Asset (ROA) 
Co-Authors Aliah Pratiwi Amirulmukminin M. Zulham Azmi Mawardin