Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Grafting : Jurnal Ilmiah Ilmu Pertanian
Dio Ananda, Ricky
Unknown Affiliation
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI PEMASARAN SARI BUAH BELIMBING UD. CEMARA SARI KARANGSARI (Studi Kasus di UD. Cemara Sari, Karangsari, Kota Blitar) Dio Ananda, Ricky; Wahyu Budiman, Eko; Brillian Pintakami, Lintar
grafting Vol 12 No 1 (2022): Maret 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/grafting.v12i1.2565

Abstract

This study aims to determine the marketing mix, internal and external factors and alternative product marketing strategies in UD. Spruce Sari. The results showed internal factors that influenced in terms of strength, namely using the original fruitabelimbing with a score of 0.36 and in terms of weakness, namely less vigorous promotion with a score of 0.08. The most influential external factors in terms of opportunities are cooperation with outside parties with a score of 0.27 and in terms of threats, namely new competitors with the same product with a score of 0.10. The alternative strategies that can be applied are increasing the quantity of production to maintain an increase in consumer demand during the big day, utilizing social media to find out the latest information about the market, and collaborating with out-of-town agents.
Co-Authors Eko Wahyu Budiman Wahyu Budiman, Eko