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All Journal Ranah Research : Journal of Multidisciplinary Research and Development
Annisa Warastri
Universitas Aisyiyah Yogyakarta, Indonesia
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Hubungan Kontrol Diri dan Gaya Hidup Hedonis dengan Perilaku Konsumtif Terhadap Produk Fashion Pada Mahasiswa Laki-Laki Di Yogyakarta Delonix Regia Pawestri; Annisa Warastri
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 1 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Novembe
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i1.1195

Abstract

This study aims to analyze the relation of self-control and hedonistic lifestyle on the consumptive behavior of male students in Yogyakarta, with a specific focus on expenditures for fashion products. A quantitative approach was employed, involving 103 respondents. The findings reveal that students allocate up to 50% of their allowance to fashion, influenced by trends and advertisements, despite the majority exhibiting high levels of self-control. Regression analysis indicates that self-control negatively affects consumptive behavior, while hedonistic lifestyle positively influences it. The coefficient of determination (R²) shows that 61.6% of the variation in consumptive behavior can be explained by these two variables. These results underscore the importance of self-control in managing expenditures and highlight the negative impact of a hedonistic lifestyle on consumptive behavior. This research is expected to provide deeper insights into the relationship between self-control, hedonistic lifestyle, and consumptive behavior among students, serving as a reference for more prudent financial management.
Co-Authors Delonix Regia Pawestri