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All Journal JEBD Jurnal Inovasi Dan Pengabdian Kaa Mieera
Rosiana Agussetyaningsih
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Economics, Econometrics & Finance Education Engineering Other

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Variabel-Variabel yang Mempengaruhi Perilaku Belanja Online Mahasiswa Rosiana Agussetyaningsih
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

In the current era of globalization, many conveniences are provided, including information technology, such as in the shopping process that can be done through the internet or better known as online shopping. This activity causes many problems, one of which is a person's consumptive behavior due to opening the marketplace too often and being fun with the ease of online shopping transactions and increasingly diverse payment methods, this consumptive activity can have an impact on student finances. This study was conducted using a quantitative method of multiple linear regression to find out whether the factors of benefit, risk, hedonistic motivation, psychology and site design have an effect on students' online shopping behavior. However, from the results of the analysis that has been carried out, statements from respondents show that the consumptive activities carried out are still in the category of reasonable, not excessive and do not interfere with their finances. So it can be concluded from the analysis that has been carried out shows that with ease of online shopping transactions, students are still able to regulate shopping behavior according to their economic abilities and the results of the analysis show that several factors studied have a significant influence on student spending behavior, especially students of the Faculty of Social and Political Sciences, National Development University "Veteran" East Java.
Pendampingan Digitalisasi UMKM “Warung Ana” Dalam Upaya Pengembangan Usaha Di Era Digital Rosiana Agussetyaningsih; Aufa Izzudin Baihaqi
Jurnal Inovasi dan Pengabdian Kaa Mieera Vol. 2 No. 1 (2024): April: Jurnal Inovasi Dan Pengabdian Kaa Mieera (JIPKAM)
Publisher : Politeknik Negeri Fakfak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60000/jipkam.v1i1.4

Abstract

UMKM (Micro, Small and Medium Enterprises) in Indonesia are one of the sector factors that dominate business actors. However, currently UMKM are experiencing challenges in facing digitalization competition in the business sector, in order to survive and develop, business actors must be able to keep up with the times and be able to utilize and apply social media. UMKM Digitalization Assistance aims to help develop businesses that are unable to compete due to the lack of knowledge and experience possessed by business actors. From the assistance provided by the author, Warung Ana was able to develop and slowly expand the scope of its market share through the social media that the author produces.
Co-Authors Aufa Izzudin Baihaqi