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All Journal JEBD Ekoman: Jurnal Ekonomi, Bisnis Dan Manajemen
Ahrina laila
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences

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Analisis Strategi Dengan Menggunakan Porter's Five Forces Model Pada Perusahaan Kentucky Fried Chicken (KFC) Di Indonesia Ahrina laila; Adila Misbahussururi; Titin Hartini
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research aims to analyze KFC's business strategy using Porter's Five Forces Model. This analysis includes five competitive forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and competition between existing firms. Aims to understand external factors that influence a company's competitiveness in the industry. The methodology used in this research is a case study with a qualitative analysis approach. The data used was obtained through related literature, company annual reports, and other secondary sources that discuss KFC's competitive position. The analysis results show that KFC has a competitive advantage through brand strength, global distribution and product innovation, even though it faces threats from intense competition and changing trends in consumer preferences.
Kebijakan Pemerintah Dalam Ekonomi Mikro Islam Misbahussururi , Adila; Ahrina Laila; Maya Panorama
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Abstrak Ekonomi Mikro Islam mengedepankan prinsip-prinsip syariah yang mengatur kegiatan ekonomi secara adil dan transparan. Metode yang digunakan dalam penelitian ini adalah deskriptif analitis dengan pendekatan kualitatif. Data dikumpulkan melalui kajian pustaka yang mencakup literatur klasik seperti karya Ibnu Khaldun, hingga dokumen modern dari lembaga pemerintah dan akademik. Hasil penelitian terhadap kebijakan pemerintah dalam ekonomi mikro islam menunjukkan bahwa Subsidi di sektor agraria memiliki dampak positif yang signifikan terhadap kesejahteraan petani di Sumatera selatan seperti mengurangi Biaya Produksi, meningkatkan Produktivitas Akses terhadap input pertanian berkualitas seperti benih unggul yang mendorong peningkatan hasil panen, meningkatkan Ketahanan Pangan dan mengurangi Ketimpangan Sosial. jadi peran negara sangatlah penting di mana kebijakan pemerintah harus mendukung tercapainya kesejahteraan masyarakat yang adil dan Makmur tanpa bertentangan dengan ajaran Islam.
Co-Authors Adila Misbahussururi Harianto Harianto Maya Panorama Misbahussururi , Adila TITIN HARTINI