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All Journal JEBD Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Saginata Adirama, Dyo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering

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Peran Analisis Kelayakan Bisnis Dalam Pengembangan Usaha Mikro, Kecil, Dan Menengah (Studi Kasus UMKM Di Cikarang Pusat) Saginata Adirama, Dyo; Panji Prasetio; Dwi Astuti
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peranan penting dalam perekonomian Indonesia, terutama dalam menyerap tenaga kerja dan mengurangi pengangguran. Namun, pelaku UMKM sering menghadapi berbagai tantangan, termasuk keterbatasan modal dan akses pasar. Oleh karena itu, analisis kelayakan bisnis menjadi krusial untuk membantu pelaku UMKM memahami potensi keuntungan dan membuat keputusan yang tepat. Penelitian ini menggunakan pendekatan kualitatif dengan mengumpulkan data sekunder dari literatur terkait untuk menganalisis berbagai aspek kelayakan bisnis, termasuk pasar, pemasaran, operasional, manajemen, keuangan, ekonomi dan sosial, serta dampak lingkungan. Hasil analisis menunjukkan bahwa studi kelayakan bisnis tidak hanya membantu menentukan apakah usaha layak dijalankan, tetapi juga memberikan panduan untuk pengambilan keputusan yang berkelanjutan. Dengan demikian, pemahaman yang lebih baik tentang analisis kelayakan bisnis dapat mendorong pengembangan UMKM, terutama di daerah seperti Cikarang Pusat.
The Influence of Incentive Program on Employee Job Satisfaction: The Role of Organizational Commitment as a Mediation Variable in PT. Starion Wooin Saginata Adirama, Dyo; Bimanti Esthi, Raniasari
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

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Abstract

This study aims to evaluate the impact of incentive programs on employee job satisfaction, with organizational commitment as a mediating variable at PT. Starion Wooin, a manufacturing company producing electronic and automotive components. A quantitative approach was used through a survey method. Data were collected via questionnaires from 122 respondents in the Quality Control department and analyzed using PLS-SEM with SmartPLS 4.0. The results show that incentive programs significantly affect job satisfaction (β = 0.375; t = 3.664; p < 0.001). Organizational commitment mediates this relationship (β = 0.294; t = 4.123; p < 0.001). R² for job satisfaction is 0.584, indicating moderate explanatory power. These findings suggest that companies should not only focus on financial incentives but also consider non-financial aspects such as recognition, career development opportunities, and overall employee well-being. Building a strong organizational culture is also essential to strengthen commitment and maximize the effectiveness of incentive programs. Thus, PT. Starion Wooin and other companies in the manufacturing sector are encouraged to design more comprehensive incentive policies to improve employee satisfaction and loyalty, ultimately supporting business sustainability and competitiveness.
The Influence of Incentive Program on Employee Job Satisfaction: The Role of Organizational Commitment as a Mediation Variable in PT. Starion Wooin Saginata Adirama, Dyo; Bimanti Esthi, Raniasari
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to evaluate the impact of incentive programs on employee job satisfaction, with organizational commitment as a mediating variable at PT. Starion Wooin, a manufacturing company producing electronic and automotive components. A quantitative approach was used through a survey method. Data were collected via questionnaires from 122 respondents in the Quality Control department and analyzed using PLS-SEM with SmartPLS 4.0. The results show that incentive programs significantly affect job satisfaction (β = 0.375; t = 3.664; p < 0.001). Organizational commitment mediates this relationship (β = 0.294; t = 4.123; p < 0.001). R² for job satisfaction is 0.584, indicating moderate explanatory power. These findings suggest that companies should not only focus on financial incentives but also consider non-financial aspects such as recognition, career development opportunities, and overall employee well-being. Building a strong organizational culture is also essential to strengthen commitment and maximize the effectiveness of incentive programs. Thus, PT. Starion Wooin and other companies in the manufacturing sector are encouraged to design more comprehensive incentive policies to improve employee satisfaction and loyalty, ultimately supporting business sustainability and competitiveness.
Co-Authors Bimanti Esthi, Raniasari Dwi ASTUTI Panji Prasetio