Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Taqaddum : Community Service Journal
Samri Juliati Nasution, Yenni
Universita Islam Negeri Sumatera Utara
Religion Humanities Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Beyond Traditional Boundaries: Hennyhenna Art’s Marketing Innovation Samri Juliati Nasution, Yenni; Setiani, Henni; Uljannah, Annisa
Taqaddum: Community Service Journal Vol 1, No 1 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to understand how Hennyhenna Art, a small business in the field of henna art, is able to transcend traditional boundaries through marketing innovation in the digital era to achieve competitive advantage. The research methods used situational approach allow researchers to understand the specific physical context of Hennyhenna Art's marketing innovations in the digital era, including factors that affect marketing strategies and competitive advantages in certain situations. The results show that Hennyhenna Art has successfully utilized various digital platforms and social media to market its products and services, reach a wider audience, and build closer relationships with its customers. In addition, Hennyhenna Art continues to innovate in creating unique and attractive henna designs, as well as adjusting its services to the trends and needs of consumers in the digital era. This strategy has helped Hennyhenna Art achieve competitive advantage in a highly competitive market.
Co-Authors Setiani, Henni Uljannah, Annisa