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All Journal Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation
Artha, I Putu Yogi
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Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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MEDIA VISUAL PROMOSI PARIWISATA RELIGI DI KABUPATEN LOMBOK BARAT Wiguna, I Wayan Indra; Artha, I Putu Yogi
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 2 (2024): Samvada Nopember 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i2.2158

Abstract

West Lombok Regency is one of the tourism destination areas, because there are historical heritage buildings of temples and tombs. Both are used as religious tourism destinations. However, in reality, religious tourism destinations are not a priority tourism destination by tourists. Tour guides play an active role in promoting religious tourism in West Lombok Regency. The purpose of this research is to analyse the role of tour guide communication in promoting religious tourism in West Lombok Regency. This research is designed as descriptive qualitative research. Data were collected through observation, interviews, documentation. Data analysis uses data reduction, data verification. The results of the study revealed that the role of tour guide communication in promoting religious tourism in West Lombok Regency is to play an active role in introducing religious tourism, as a disseminator of information, as a communicator in explaining story telling and story nomic, and innovative disseminators to the community and government.
Co-Authors Wiguna, I Wayan Indra