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All Journal Proceeding of International Conference on Art, Media, and Culture (ICAMAC)
Katya Jocelyn
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Short Film About The Dangers of Online Loans for Young Adults in Surabaya Katya Jocelyn
Proceeding of International Conference on Art, Media, and Culture (ICAMAC) Vol. 1 No. 1 (2024): Proceeding to The 1st International Conference on Arts, Media, and Culture (ICA
Publisher : Institut Seni Indonesia Padangpanjang

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Abstract

Advances in technology conveniences society to use online transactions as daily lifestyle. One of the services in financial technology advances is online loan service, lending users temporary funds that is needed. Social groups in society that have expertise in utilizing technology and have a hedonistic lifestyle are dominated by young adults. Enjoying life became their main purpose, driving young adults to use online loans without thinking twice. Social media also triggers young adults to feel FOMO (Fear Of Missing Out), so they use the services to fulfill their desires. Online loans become a financial stumbling block if users do not have financial literacy. This caused many young adults fall into debts, unable to settle the bills with interest. Feeling that there is no way out, users who are trapped in debt will try to find a quick solution, hoping to solve the problem by using other loan services. In the end, this action did not completely solve the problem. The psychological pressure experienced by young adults often led them to do extreme things, such as taking their own life or someone else's. A short film about the dangers of online loans with the title "Pinjol Benjol" is an attempt by the author to increase young adults awareness of the risks of online loan services, while encouraging the target audience to increase financial literacy. This research was conducted within the scope of the city of Surabaya. Qualitative research methods in the form of interviews and surveys were carried out as primary data, while theory and supporting data were used as secondary data. Benchmarks are obtained through surveys after watching films.
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