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All Journal Calathu: Jurnal Ilmu Komunikasi
Agung, Muhammad Kurnia
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Languange, Linguistic, Communication & Media

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Strategi Pengelolaan Instagram @indonesiabaik.id Sebagai Media Informasi Publik oleh Kominfo Agung, Muhammad Kurnia; Safitri, Dini; Sary, Marisa Puspita
Calathu: Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2024): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v6i2.4438

Abstract

Instagram @indonesiabaik.id is a social media managed by the Ministry of Communication and Information, a social media management strategy is needed as a public information medium. This study aims to find out how to implement the strategy used by the Ministry of Communication and Informatics in managing social media Instagram @indonesiabaik.id, this is examined through the theory of four steps of public relations in processing the data obtained to achieve the expected research objectives. The research method used is a qualitative approach and descriptive analysis techniques, data obtained came from in-depth interviews with informants. The results obtained from the data processed in this study show that the Instagram social media management strategy used by @indonesiabaik.id is in accordance with what is contained in the four steps of public relations theory, this can be seen from the processes and activities carried out in managing Instagram @indonesiabaik.id when defining problems, planning and compiling programs, taking action and communicating, and in carrying out program evaluations that are in accordance with the theory used in this study as a reference. Keywords: communication strategy, social media, Instagram, information media, qualitative
Co-Authors Dini Safitri Marisa Puspita Sary