Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal Research of Social Science, Economics, and Management
Nur Utami Paulain, Annisa
Unknown Affiliation
Environmental Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Business Development of “Amma” Brand Medical Devices Nur Utami Paulain, Annisa; Kaniawati, Keni
Journal Research of Social Science, Economics, and Management Vol. 4 No. 5 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i5.763

Abstract

 Good distribution of medical equipment is an important element in an efficientlyfunctioning health system. Nowadays this business is growing up very fast as shown innumbers of registered distributors which increases in just several years. PT.AMMA SadayaIndonesia is one of company which holding legal and permission to importing and distributingmedical equipment in Indonesia since 2021. Seeing this condition the company strives todevelop its business in order to expand the market and improve product quality and sales.This business plan aims to conduct a feasibility study and analyze aspects related to businessdevelopment. With qualitative research methods in this business plan we analyze all theseaspects. The research results show that in terms of business planning, environmental analysis,marketing aspects, operations aspects, human resources aspects, financial aspects, it appearsthat the AMMA company's business is worthy of development. Especially from the financialaspect, it can be seen that the results of the analysis of the R/C ratio, payback period, NPV andIRR are in the business category that is worth developing. Meanwhile, from the Timmonsmodel analysis, design thinking, SWOT analysis and canvas business model, it can be seen howthis business should be developed. SWOT analysis shows that an aggressive developmentstrategy is the best strategy for AMMA company development.
Co-Authors