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Journal : AKSIOMA : Jurnal Sains Ekonomi dan Edukasi

Peningkatan Daya Tarik Candi Muaro Jambi Melalui Promosi Visual dan Fasilitas Irana, Dasmita; Zarkasih, Mhd Hafidz; Ramadhan, Rico Oktaviano; Pahlefi, Reza; Syamsiah, Syamsiah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 1 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/t7spwp10

Abstract

Muaro Jambi Temple is one of Southeast Asia's largest cultural heritage sites, renowned for its historical, archaeological, and educational value. This study aims to explore various aspects of Muaro Jambi Temple, including its potential as a tourist destination, a source of historical learning, and its contribution to the local economy. Using a qualitative approach through literature analysis, the study identifies the relationship between cultural preservation, facility management, and the promotion of the temple complex. The findings reveal that Muaro Jambi Temple serves not only as a centre for cultural and religious tourism but also as an innovative educational resource for historical learning. Furthermore, environmental and facility management in the temple area play a crucial role in attracting tourists. However, challenges such as limited public awareness and insufficient promotion hinder the optimization of the site's potential. Therefore, collaboration among the government, academics, and local communities is essential to preserve and develop Muaro Jambi Temple as a sustainable cultural and educational hub.