Susy Magfirah Urbubiyah
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Pengaruh E-money dan Gaya Hidup terhadap Perilaku Konsumtif Mahasiswa Susy Magfirah Urbubiyah; Annisa Warastri
EduInovasi:  Journal of Basic Educational Studies Vol. 5 No. 1 (2025): EduInovasi:  Journal of Basic Educational Studies
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/edu.v5i1.6575

Abstract

This study aims to examine the influence of e-money and lifestyle on the consumptive behavior of students in Yogyakarta. The method used is quantitative correlational with a sample of 266 active students. Data were collected using scales for e-money, lifestyle, and consumptive behavior, and analyzed through regression analysis. The results show that lifestyle significantly influences students' consumptive behavior, while e-money does not have a significant effect. These findings indicate that although the use of e-money provides convenience, students' lifestyle plays a more dominant role in shaping their consumptive behavior. Other factors not covered in this study may also influence consumptive behavior.