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This Author published in this journals
All Journal Al-Kharaj: Journal of Islamic Economic and Business Sempugi: Journal of Community Service and Empowerment
Mahadin Shaleh
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Library & Information Science Physics Public Health

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Implementasi Pelatihan dan Motivasi Self Productivity bagi Majelis Taklim Mirnawati; Mahadin Shaleh
Sempugi: Journal of Community Service and Empowerment Vol. 1 No. 1 (2023): Sempugi Vol 1 No. 1 September 2023
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/sempugi.v1i1.39

Abstract

Pengabdian masyarakat ini bertujuan untuk melakukan pemberdayaan masyarakat pada sektor ekonomi melalui home industry kue tradisional di majelis taklim As-Salam Kelurahan Temmalebba Kota Palopo sekaligus bagaimana memasarkannya. Metode pemberdayaan masyarakat ini dilaksanakan dengan menggunakan metode Participatory Need Assesment (PNA) dan Participatory Laerning and Action (PLA). Pengabdian masyarakat berbasis Lembaga keagamaan di majelis taklim As-Salam telah terbukti memiliki dampak positif. Hal ini terlihat dari proses awal kegiatan pengabdian hingga proses akhir yang menunjukkan antusiasme peserta.
The Impact of Digital Transformation through Visual Content on Business Activities in Palopo City Andi Faizah Makmur; Muhammad Alwi; Mahadin Shaleh; Andi Farhami Lahila M
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8526

Abstract

The accelerating digital transformation has driven significant changes in how businesses market their products and engage with consumers. In Palopo City, the use of visual content, such as product photos, short videos, promotional designs, and visual storytelling, has become an increasingly prominent strategy. However, there is limited research specifically addressing how visual content impacts the business activities of various business actors in the region during the digital transformation process. This study aims to analyze the role of visual content in increasing visibility, sales, and customer relationships as part of the dynamics of digital transformation among businesses in Palopo City. Using a qualitative approach with in-depth interviews and field observations, this study explores the experiences and perceptions of business actors from various sectors. The research findings indicate that visual content serves not only as a promotional tool but also as a means of building brand identity, increasing credibility, and expanding market reach through digital platforms. Furthermore, businesses that are able to adapt visual content consistently and creatively tend to experience a more significant increase in business activity. This study provides a theoretical contribution related to understanding the role of visual content in digital transformation, while also offering practical implications for businesses, supporting institutions, and local governments to optimize digital strategies to drive local economic growth.
Co-Authors Andi Faizah Makmur Andi Farhami Lahila M Fachry Abda El Rahman Muhammad Alwi