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All Journal Akuntansi Bisnis & Manajemen (ABM) Eastasouth Journal of Effective Community Services
Wahyuni, Wiji Tri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Memperluas Pasar dan Meningkatkan Penjualan Rumah Makan Padang Putra Wisnu Dengan Metode Tri-N Aji Laksono, Rofik; Wahyuni, Wiji Tri; Setiawati, Nova Catur; Rahmawati, Nur; Ramadani, Muhammad Aziz; Anggraeni, Hesti Dea; Maulida, Alfiatul
Eastasouth Journal of Effective Community Services Vol 3 No 02 (2024): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v3i02.290

Abstract

Pada era digital seperti sekarang teknologi banyak memberikan manfaat kepada masyarakat terutama para pelaku usaha mikro kecil (UMKM) untuk memperluas dan mempromosikan usahanya. Penelitian ini bertujuan untuk memperluas pasar dan meningkatkan penjualan rumah makan Putra Wisnu dengan memanfaatkan metode Tri-N yang didasarkan pada ajaran Tamansiswa. Implementasi metode Tri-N (Niteni, Nirokke, Nambahi) yang tepat untuk mengembangkan UMKM. Niteni artinya mengamati dalam hal bisnis yaitu mengamati tren di industri yang sekarang semakin berkembang. Nirokke artinya meniru dalam hal bisnis yaitu tirulah praktik terbaik yang dilakukan penguusaha sukses lainnya, setelah meniru, kembangkan dan sesuaikan dengan ide-ide sendiri. Nambahi artinya menambah atau meningkatkan jika dalam bisnis yaitu tingkatkan terus kualitas layanan. Hasil dari pengabdian masyarakat ini yaitu memperluas pasar dan meningkatan pemahaman pada pemilik dan karyawan rumah makan padang Putra Wisnu dalam menjalankan strategi pemasaran yang efektif.
Pengaruh Stress Kerja, Keseimbangan Kehidupan Kerja, dan Kesejahteraan terhadap Keberlanjutan Kinerja (The Influence of Job Stress, Work-Life Balance, and Well-Being on Performance Sustainability) Wahyuni, Wiji Tri; kurniawan, Ignatius Soni; Purnamarini, Tri Ratna
Akutansi Bisnis & Manajemen ( ABM ) Vol 33 No 1 (2026): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v33i1.1720

Abstract

In Micro, Small, and Medium Enterprises (MSMEs) in the Special Region of Yogyakarta, several issues have been identified, including high job stress, low work life balance, and a lack of well being at workplace, all of which significantly hinder performance sustainability. This study aims to examine the influence of job stress, work life balance, and workplace well being on performance sustainability in MSMEs within the Special Region of Yogyakarta. The target population of this studi was MSME employees in the region, with samples collected using an accidental sampling technique. Data obtained from 54 respondents were analyzed using the Smart PLS 4 software. The findings reveal that job stress and work life balance have an insignificant effect on performance sustainability, while workplace well being has a significant positive effect. These results suggest that holistic support for employee well being is a key factor in maintaining long-term performance. The implications of this study provide valuable insights for MSME practitioners to emphasize human resource policies that enhance workplace well-being through the creation of supportive environments, open communication, and emotional balance among team members.
Co-Authors Aji Laksono, Rofik Alfiatul Maulida, Alfiatul Anggraeni, Hesti Dea Ignatius Soni Kurniawan Nur Rahmawati Purnamarini, Tri Ratna Ramadani, Muhammad Aziz Setiawati, Nova Catur