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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Nelvika Darlia
Unknown Affiliation
Economics, Econometrics & Finance

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Green Perceived Value Analysis of Green Repurchase Intention: The Role of Green Trust in Fast Moving Consumer Goods (FMCG) Products Gibson Manalu; Nadia Ismi Avissa; Nelvika Darlia; Binsar Sihombing
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.7937

Abstract

The increasing number of news reports in the mass media about global warming and environmental damage has now become a neglected issue. This has triggered customers to value environmentally friendly products more. The focus of this study is to analyze how perceived green values are related to the intention to repurchase green cosmetic products by using green beliefs as an intervening variable. This study used purposive sampling to collect a sample of 96 respondents. This study used the path analysis method. The results of the analysis indicate that perceived green values have a positive and significant effect on green purchase intentions; perceived green values have a positive and significant effect on green purchase intentions; perceived green values have a positive and significant effect on green purchase intentions; and perceived green values significantly mediate the effect of perceived green values on green purchase intentions. In the future, it is hoped that cosmetic companies will promote the benefits of using green cosmetic products more, as well as improve the quality and quality of the products they produce.
EMPLOYEE TRAINING AND TECHNOLOGY INVESTMENT IN IMPROVING EMPLOYEE PERFORMANCE PRODUCTIVITY WITH INCOME INEQUALITY AS A MODERATING VARIABLE IN THE MANUFACTURING INDUSTRY Nelvika Darlia; Sri Utami Ady; Nur Sayidah
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 6 (2024): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i6.2280

Abstract

This study aims to examine the effect of employee training and technology investment on employee performance productivity, with income inequality as a moderating variable, in the Indonesian manufacturing sector. The research method used is a quantitative approach with secondary data analysis from the Central Statistics Agency (BPS) and the Indonesia Stock Exchange (IDX) during the period 2019–2023. The research sample includes medium and large-scale manufacturing companies, selected through stratified random sampling techniques based on provinces for proportional representation. Data were analyzed using moderated regression. The results of the study indicate that employee training has no significant effect on employee performance productivity. Meanwhile, technology investment has a negative effect if not accompanied by proper management. Income inequality is shown to moderate the relationship between independent and dependent variables in a complex manner, but income inequality weakens the positive effect of employee training but strengthens the relationship between technology investment and productivity. The implication of this study is the importance of synergy between employee training, adoption of technology investment, and management of income inequality distribution to optimally increase employee performance productivity.
Co-Authors Binsar Sihombing Gibson Manalu Nadia Ismi Avissa Nur Sayidah SRI UTAMI ADY