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All Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Media Riset Bisnis Ekonomi Sains dan Terapan
Yahya, Wardah
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Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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STRATEGI BRANDING HALAL PT INDOFOOD DALAM EKSPANSI GLOBAL DI PASAR MUSLIM Yahya, Wardah; Akbar Pangestu, Muhammad Gibran
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 2, No 3 (2024): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v2i3.196

Abstract

His research analyzes the halal branding strategy of PT Indofood CBP Sukses Makmur Tbk in supporting global expansion in the international Muslim market. The main focus of the research is on the use of product innovation, halal certification, and local culture-based promotion as strategies to increase competitiveness and loyalty of Muslim consumers. By integrating sharia principles and Islamic business practices, Indofood has successfully expanded its product range to more than 80 countries, including the Middle East, Africa, and Asia. The results show that globally recognized halal certification and product customization to local preferences are the main factors for the success of this strategy. However, challenges such as variations in halal regulations between countries and increasing global competition are still issues that need to be addressed. This study provides recommendations for other multinational companies in optimizing halal branding as a strategic tool to expand the international Muslim market. Keywords : Global expansion, Halal branding, Islamic business strategy, Muslim market, PT Indofood CBP
Social Interaction in the Umrah Pilgrim Registration Process, Ethnomethodology Approach Yahya, Wardah; Jaharuddin, Jaharuddin
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 4 : Al Qalam (Juli 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i4.4627

Abstract

This study aims to analyze the dynamics of social interaction between administrative officers and Umrah pilgrims in the registration process, both manually and digitally, using an ethnomethodological approach. This research also explores the social, cultural, and technical factors that influence the quality of interaction in order to understand the formation of social meaning through the actions of indexicality, reflexivity, and contextual action. The research method used is a qualitative approach with descriptive analysis of in-depth interview data and observation of the Umrah registration process. The results showed that social interaction in Umrah registration is a multidimensional phenomenon. The socio-cultural dimension emphasizes the importance of understanding the pilgrims' character, the quality of trust-based social relations, and adaptive communication to the pilgrims' cultural background. The procedural-technical dimension highlights the role of technology in improving service efficiency, despite challenges such as limited digital literacy. The findings show that adaptive communication and religious values are key elements in building harmonious relationships between administrative officers, religious leaders and worshipers. This research provides important implications for strengthening faith-based services through staff training, inclusive technology development, and cultural and religious value-based approaches, which can be applied in local and global contexts.
Co-Authors Akbar Pangestu, Muhammad Gibran Jaharuddin, Jaharuddin