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All Journal Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review
Rahman Febliansa, Muhammad
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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The Effect Of Brand Image And Servicescape On Consumer Purchase Decisions In Indomaret Bengkulu Selatan Fakhri Mustafa, Mufdhilul; Ayu Made Er Meytha Gayatri, Ida; Rahman Febliansa, Muhammad
Journal of Management, Economic, and Accounting Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i1.77

Abstract

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. The objectives to be achieved in this research are: a. To determine the effect of brand image on purchasing decisions at Indomaret Padang Damn Manna. b. This study aims to determine the effect of service speed on purchasing decisions at Indomaret Padang Sialang Manna. The sample in this study were 70 respondents. The method used in collecting data for this research is a questionnaire. The method of data analysis in this study is the Test of Multiple Linear Regression Research Instruments Hypothesis Determination Coefficient. Based on the results of this study, it was concluded that there was an effect of brand image (X1) on purchasing decisions (Y) because the tSig value for the variable (X1) was 0.012. So it can be concluded that tSig<Sig(0.002<0.050) and the value of tcount>ttable (3.963>1.6775) means that Ha is accepted and H0 is rejected, that the X1 variable has an effect on Y. Servicecape (X2) has an effect on purchasing decisions (Y) because the tSig value for the variable (X2) is 0.001. So it can be concluded that tSig<Sig (0.001<0.050) and the value of tcount>ttable (3.759>1.6775) means Ha is accepted and H0 is rejected. Brand image (X1), Servicescape (X2) has a positive and significant influence on purchasing decisions (Y ) Simultaneously because the calculated F is greater than the F table, namely 5.428 > 2.80 and Fsig < 0.05 (0.004 < 0.05)
Financial Ratio Analysis Of Primkoppol (Primer Koperasi POLRI) At Polres Of South Bengkulu Alfarisy, Abdurrahman; Soleh, Ahmad; Rahman Febliansa, Muhammad
Journal of Law, Social Science, and Management Review Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v1i1.79

Abstract

This study aims to determine the financial conditions and developments of Primkoppol at Polres of South Bengkulu in 2015-2020 by using the ratio of liquidity, solvency, and profitability. This research was conducted in the form of a case study at Primkoppol at Polres of South Bengkulu. Data collection techniques used were documentation and interviews. The data analysis technique was used to calculate the ratios of liquidity, solvency, and profitability. The results of the research show the level of liquidity measured using the current ratio and quick ratio in 2015-2020 was categorized as quite good. The level of solvency measured using the total debt to equity ratio and the total debt to total assets ratio in 2015-2020 was categorized as quite good. The level of profitability measured using return on equity, return on assets and net profit margin in 2015-2020 was categorized as good. The results of trend analysis on the current ratio, quick ratio, total debt to equity ratio, total debt to total asset ratio, return on equity, return on assets and net profit margin in 2015-2020 had increased performance. The results of the analysis on the balance sheet and the remaining operating results tend to decrease in financial developments.
Co-Authors Ahmad Soleh Alfarisy, Abdurrahman Ayu Made Er Meytha Gayatri, Ida Fakhri Mustafa, Mufdhilul