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All Journal Safari : Jurnal Pengabdian Masyarakat Indonesia J-CEKI
Ratna Taliupan
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Arts Humanities Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Balancing Profit and Responsibility: The Role of Corporate Social Responsibility in the Digital Era Karamoy, Tiffany Sayako; Putra Petra Dumgair; Ratna Taliupan; Donald Michi Kassety; Dhian Theresia Kenanga; Wanny Christiana Tumewu
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 3: April 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i3.8639

Abstract

This research aims to explore the application of ethics and corporate social responsibility (CSR) in the context of digital consumerism. In the increasingly evolving digital era, companies are faced with new challenges related to consumer personal data management, algorithm-based marketing, and environmental sustainability. This study uses a quantitative and qualitative descriptive approach, by collecting data through surveys, in-depth interviews, and documentation studies. The results show that although many companies have policies related to personal data management and sustainability, there are still shortcomings in terms of transparency, consumer data protection, and managing the impact of marketing on consumer welfare. In addition, companies also face challenges in reducing the digital divide and minimizing negative impacts on the environment. This research reveals that more consistent CSR and the implementation of more transparent ethical policies can improve a company's reputation, build positive relationships with consumers, and contribute to social and ecological sustainability. In conclusion, companies need to adapt to the increasing demands of ethics and CSR to achieve a balance between financial benefits and social responsibility in the digital age.
Peningkatan Manajemen Keuangan di UKM: Peran Pelatihan Teknologi Informasi bagi Kelompok Peternak Ayam Berbasis Digital Ratna Taliupan; Toar Romario Sigar; Prisca Patricia Liem; Silvana Enjelina Bander; Sri Sunarni Sonu; Murni Sulistyaningsih
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 2 (2025): April: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i2.1978

Abstract

This study aims to assess the impact of training on the use of information technology, particularly Microsoft Excel, in the preparation of financial statements within small and medium enterprises (SMEs) of the Digital-Based Chicken Farmers Group. Accurate and timely financial management is crucial for business sustainability, yet many SMEs struggle with effectively organizing and compiling their financial reports due to limited technical skills and access to appropriate tools. This research employs a qualitative approach with a descriptive methodology, utilizing interviews, direct observations, and comparative analysis of financial data before and after the training intervention. The training focused on improving participants’ skills in using Microsoft Excel to create income statements, balance sheets, and cash flow reports. The findings indicate a significant enhancement in the ability of SME managers to utilize Excel’s features such as formulas, tables, charts, and data analysis tools. As a result, the financial statements produced became more accurate, timely, and professionally structured. Moreover, the training positively impacted participants' confidence in utilizing digital tools for financial management, enabling better strategic planning and decision-making based on reliable financial data. Despite these improvements, the study also identifies ongoing challenges, such as the need for continuous training and support, particularly in more advanced Excel functions and other relevant software tools. The research concludes that targeted training in digital tools significantly contributes to the enhancement of financial literacy and operational efficiency in SMEs. Furthermore, it underscores the necessity for continuous professional development and the integration of broader digital solutions—including inventory and marketing systems—to support long-term business growth, adaptability, and competitiveness in an increasingly digital economy
Co-Authors Anita Nisa Kambey Dhian Theresia Kenanga Donald Michi Kassety Edino Ayub Lomban Friska Langelo Karamoy, Tiffany Sayako Prisca Patricia Liem Putra Petra Dumgair Regina Beatrix Takakobi Silvana Enjelina Bander Sri Sunarni Sonu Toar Romario Sigar Wanny Christiana Tumewu