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All Journal JPM: JURNAL PENGABDIAN MASYARAKAT Journal of Informatics Management and Information Technology
Wildanur Anggraini
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Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Web-Based MSMEs Promotion Catalog System Design in Pekan Kuala Using Agile Scrum Perwitasari, Ika Devi; Jodi Hendrawan; Sitepu, Fernando; Wildanur Anggraini
Journal of Informatics Management and Information Technology Vol. 4 No. 4 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jimat.v4i4.407

Abstract

This study aims to design and develop a web-based promotion catalog system to support the micro, small, and medium enterprises (MSMEs) in Pekan Kuala. With increasing competition in the marketplace, the MSMEs sector needs an effective platform to promote products and services to a wider audience. The proposed system is built using a web-based framework, offering an accessible and user-friendly interface that enables MSMEs to manage and showcase their products online. To ensure an efficient development process, this project adopts the Agile Scrum methodology, which emphasizes iterative progress, adaptability, and close collaboration between stakeholders. The system was developed in phases, including requirements gathering, design, implementation, and testing. Agile Scrum allowed for continuous feedback and improvements, resulting in a flexible and scalable solution. The final product not only streamlines the promotion process for MSMEs but also enhances their online visibility, potentially boosting sales and market reach. The system’s usability and effectiveness were evaluated through user testing, with positive feedback from both MSMEs participants and potential customers. This research highlights the benefits of Agile Scrum in developing tailored digital solutions for local businesses and underscores the potential of web-based systems in empowering small enterprises.
Pendampingan dan Penguatan Usaha Mikro Kecil Menengah Melalui Branding dan Digitalisasi Marketing Ika Devi Perwitasari; Jodi Hendrawan; Fernando Sitepu; Wildanur Anggraini
JPM: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v5i2.2214

Abstract

Community service plays an important role in encouraging the development of Micro, Small, and Medium Enterprises (MSMEs), which are the backbone of the national economy. Amidst the challenges of globalization and digitalization, many MSMEs face difficulties in competing, especially in terms of developing branding and utilizing digital technology for marketing. This condition is also experienced by MSMEs in Pekan Kuala Village, which still lack awareness and skills related to effective branding and the implementation of digital marketing strategies. Therefore, mentoring and strengthening MSMEs through branding and digital marketing approaches are important to increase business competitiveness and expand market access. The purpose of this community service program is to strengthen the capacity of MSMEs in Pekan Kuala Village through direct coaching in building brand identity (branding) and utilizing digital media in marketing strategies. Community service partners consist of local MSMEs operating in various sectors, with a focus on businesses that have the potential to develop through strengthening aspects of branding and digital marketing. The implementation methods used in this community service include counseling, training, and intensive mentoring. This activity begins with an analysis of the needs of MSME partners, followed by training on basic branding concepts and digital marketing techniques using platforms such as social media and online marketplaces. In addition, assistance is also provided in the preparation of creative content and targeted digital marketing strategies. Interim results show an increase in participants' understanding of the importance of branding and digitalization, with 85% of MSMEs successfully creating logos and simple marketing content. In addition, around 70% of the assisted MSMEs have actively used social media for promotion. Thus, this assistance program contributes to increasing the competitiveness of MSMEs in the digital era.
Co-Authors Fernando Sitepu Ika Devi Perwitasari Jodi Hendrawan Sitepu, Fernando