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All Journal Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Education Technology Information Social Sciences and Health
Abd. Rasyid Syamsuri
Universitas Riau
Computer Science & IT Education Engineering Industrial & Manufacturing Engineering Neuroscience Nursing Public Health

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The Influence of Perception, Motivation, Interest, and Abilities on Students' Decisions Making in Choosing a Human Resource Management Concentration at the University of Riau Esra Helena Tindaon; Abd. Rasyid Syamsuri; Mida Aprillina Tarigan
Journal of Education Technology Information Social Sciences and Health Vol 3, No 2 (2024): September 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v3i2.3215

Abstract

The purpose of this study to determine the influence of perception, motivation, interest and ability on students' decisions making in choosing a concentration in human resource management at Riau University. This research was conducted at the Management Department, Faculty of Economics and Business, Riau University. The population in this study were management students class of 2020 with a concentration in human resource management, totaling 137 students (secondary data obtained from the Management Department). The sampling technique used in this research is probability sampling, namely simple random sampling which is then calculated using the Slovin formula with a sample of 58 students. The analytical method used in this research is Structural Equation Modeling (SEM) which is processed using SmartPLS 4 and SPSS (Statistical Product Service and Solution) 25. The results of research using hypothesis testing show that perception has a positive and significant effect on decision making. Motivation has a positive and significant effect on decision making. Interest has a positive and significant effect on decision making. Ability has a positive and significant effect on decision making.
VALUE-BASED MARKETING TRANSFORMATION IN ISLAMIC HIGHER EDUCATION: A MULTIDIMENSIONAL ANALYSIS OF COMPETITIVE DEVELOPMENT STRATEGIES, BRAND IMAGE, AND TRANSFORMATIVE STUDENT EXPERIENCES Hardi Mulyono; Muhammad Hilman Fikri; Arief Hadian; Dedi Juliandri Panjaitan; Abd. Rasyid Syamsuri
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 3 (2025): Volume 9, Nomor 3, September 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v9i3.43194

Abstract

This study analyzed the marketing strategies of Islamic universities in North Sumatra in strengthening institutional competitiveness through a quantitative approach using structural equation modeling (SEM). A total of 125 respondents participated, and the findings revealed that brand image (0.401), value-based marketing strategy (0.321), and service quality (0.276) significantly contributed to university competitiveness. Mediation analysis further showed that student transformative experience provided a strategic pathway, with notable contributions from brand image (0.356), marketing strategy (0.287), and service quality (0.242). These results underscore that creating meaningful student experiences serves as a critical driver in enhancing the competitive positioning of higher education institutions. The novelty of this study lies in developing a conceptual framework that explicitly integrates marketing strategies with the Islamic spiritual context, thereby challenging the traditional paradigm that views higher education marketing solely from a transactional or utilitarian perspective. By embedding spiritual and value-based principles into branding and service quality, the framework highlights how Islamic universities can differentiate themselves in an increasingly competitive global academic landscape. Practically, the study provides a strategic blueprint for university management, encompassing value-based branding, innovative communication, enhanced service quality, and the cultivation of transformative student experiences. Beyond producing intellectually capable graduates, the findings stress the importance of nurturing individuals who are spiritually grounded and adaptable to global change. This integrative approach positions Islamic universities not only as centers of academic excellence but also as institutions of character formation and moral leadership in society.
Co-Authors Dedi Juliandri Panjaitan Esra Helena Tindaon Hadian, Arief Hardi Mulyono Mida Aprillina Tarigan Muhammad Hilman Fikri