Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Kusna Djati Punama
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP PEMBELIAN MIE LEMONILO OLEH FANS CLUB KPOP ARMY SOLO Erna Nuzulul Wakhid; Kusna Djati Punama
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 3 (2024): September: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/3tavgj44

Abstract

This research aims to determine the influence of Celebrity Endorser and Brand Image on purchasing decisions. The research method employed is quantitative, with a sample size of 224 members from the K-Pop Army Solo fan club. Data collection is conducted through a questionnaire, and the sampling method utilizes the Slovin Formula with Accidental Sampling technique. Data analysis is performed using multiple linear regression analysis with the assistance of SPSS.The results of the research indicate that Celebrity Endorser and Brand Image have a significant positive influence on the purchasing decisions of Mie Lemonilo among K-Pop enthusiasts, particularly within the Army Solo fan club. The coefficient of determination is 44.3%, indicating that the variability in purchasing decisions can be explained by the tested regression model, while the remaining variance is influenced by other factors not included in this study.
PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP PEMBELIAN MIE LEMONILO OLEH FANS CLUB KPOP ARMY SOLO Nuzulul Wakhid, Erna; Kusna Djati Punama
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 3 (2024): September: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i3.44

Abstract

This research aims to determine the influence of Celebrity Endorser and Brand Image on purchasing decisions. The research method employed is quantitative, with a sample size of 224 members from the K-Pop Army Solo fan club. Data collection is conducted through a questionnaire, and the sampling method utilizes the Slovin Formula with Accidental Sampling technique. Data analysis is performed using multiple linear regression analysis with the assistance of SPSS.The results of the research indicate that Celebrity Endorser and Brand Image have a significant positive influence on the purchasing decisions of Mie Lemonilo among K-Pop enthusiasts, particularly within the Army Solo fan club. The coefficient of determination is 44.3%, indicating that the variability in purchasing decisions can be explained by the tested regression model, while the remaining variance is influenced by other factors not included in this study.
Co-Authors Erna Nuzulul Wakhid Nuzulul Wakhid, Erna