Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Contemporary Studies in Economic, Finance and Banking (CSEFB)
Rahma, Niken
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH ADOPSI DEBIT CARD DAN E-MONEY TERHADAP POLA BELANJA KONSUMEN Rahma, Niken; Widiyanti, Dwi Retno
Contemporary Studies in Economic, Finance and Banking Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/csefb.2024.03.4.03

Abstract

The adoption of debit card and E-Money is increasingly important to study due to its potential to influence payment patterns and overall consumer behavior. This research aims to analyze the effect of debit cards and e-money on consumer shopping behavior. The subjects of this study are students from the Faculty of Economics and Business at Universitas Brawijaya, cohorts 2020, 2021, and 2022, who have been using debit card and E-Money for more than one year and receive an allowance of more than IDR 1,000,000. The sampling method used is purposive sampling, with a total of 104 respondents. Data were collected through questionnaires and analyzed using inferential quantitative methods with the Structural Equation Modeling Partial Least Squares (SEM-PLS) approach. The results indicate that debit cards and e-money significantly enhance consumer shopping behavior. These findings have important implications for governments, companies, and individuals in adopting digital payment technologies as part of a more effective financial management strategy.
Co-Authors Widiyanti, Dwi Retno