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ADIGÜZEL, SELMİNAZ
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Economics, Econometrics & Finance

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THE EFFECT OF IN-GAME ADVERTISING AS A MARKETING TECHNIQUE ON THE PURCHASING BEHAVIOR OF GENERATION Z IN TURKEY ADIGÜZEL, SELMİNAZ
Airlangga International Journal of Islamic Economics and Finance Vol. 7 No. 02 (2024): JULY-DECEMBER 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/aijief.v7i02.63866

Abstract

The purpose of this study is to investigate the effect of in-game advertisements, which are a marketing technique, on the purchasing behaviors of Muslim youth and the purchasing behaviors of these youth in Generation Z. The survey of the study was prepared by Betül Başer and Özgün Arda Kuş, a 31-question survey was applied to 250 volunteer students by e-mail after receiving permission from the researchers and receiving approval from the ethics committee. The survey data was uploaded to the SPSS 25 program and the frequencies and percentages of the data were obtained. In the study, analyses were conducted using quantitative research methods such as variance analysis (ANOVA), t-test and Tukey test. According to the results of the research, significant differences were determined among Generation Z according to gender, age and education level. In order to make Islamic production and investments according to new trends, it is necessary to know the characteristics of the generations well and to develop Islamic applications and software suitable for these characteristics. Since Generation Z cares about games and the advertisements they encounter during the game, it is important for Islamic investments and productions to be developed in a way that has Islamic characteristics.
FAITH FINANCE AND THE FUTURE: THE UNFOLDING STORY OF PARTICIPATION BANKING IN TÜRKİYE Bayram , Orkun; ADIGÜZEL, SELMİNAZ
Airlangga International Journal of Islamic Economics and Finance Vol. 8 No. 01 (2025): JANUARY-JUNE 2025
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/aijief.v8i01.71275

Abstract

Participation banking is a banking transaction that doesn’t generate profit or loss, provides economic financing for commercial transactions, financing for production activities, shares its profit and loss with the customer, and conducts all banking transactions except interest. Islamic Finance is a system where economic activities are carried out in accordance with Sharia law (Islamic law) and businesses and individuals collect capital in accordance with Islamic rules. Riba, gharar, and gambling are prohibited in this financial system. Obtaining income from illegal sales of pornography, lethal weapons, alcohol, and pork, which are not approved by Sharia law, is legal. Ethical, social responsibility work and transactions that will provide social benefit are carried out in accordance with Sharia law. The prohibition of interest in Islamic belief has led to the establishment of interest-free banks. Participation banks, which evaluate the funds they receive from entrepreneurs in investment transactions, share their equity capital, profit and loss with their customers. The purpose of this research is to conduct research on the emergence of the idea of participation banking in Türkiye and participation banks operating in Türkiye. The concept of banking, various banking, the emergence of participation banking and participation banks operating in Türkiye will be discussed in the research.
Co-Authors Bayram , Orkun