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All Journal JURNAL TEKNOLOGI DAN ILMU KOMPUTER PRIMA (JUTIKOMP)
Silalahi, Naomi Cristin Br
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Computer Science & IT

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Analisis Sentimen Kepuasan Pengguna Media Sosial Dengan Menggunakan Data Mining Dan Matlab Silalahi, Naomi Cristin Br; Ompusunggu, Elvis Sastra
JURNAL TEKNOLOGI DAN ILMU KOMPUTER PRIMA (JUTIKOMP) Vol. 7 No. 2 (2024): Jurnal Teknologi dan Ilmu Komputer Prima (JUTIKOMP)
Publisher : Fakultas Teknologi dan Ilmu Komputer Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jutikomp.v7i2.5713

Abstract

In today's digital era, social media has become an integral part of many people's daily lives, with platforms such as Twitter, Facebook, Instagram, and TikTok being used to share opinions, experiences, and satisfaction or dissatisfaction with various products and services. This research aims to analyze social media user satisfaction sentiment using data mining techniques and Matlab. With data collected from several social media platforms, this research identifies and categorizes user sentiment as positive, negative, or neutral. The methods used include data collection, pre-processing, feature extraction, model building, and model evaluation. The results show that data mining techniques and Matlab effectively classify user sentiment, providing valuable insights for companies to improve their quality and performance based on social media user feedback.
Co-Authors Ompusunggu, Elvis Sastra