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All Journal Business, Economics and Entrepreneurship Jurnal Nusa Akuntansi
Zefanya
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISA STRATEGI POSITIONING MEREK: STUDI KASUS INDUSTRI E-COMMERCE DI INDONESIA Sabilla, Tasya Agustin Elsha; Riorini, Sri Vandayuli; Nisa, Sarah Ade; Zefanya
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.811

Abstract

This research explores brand positioning strategies in the Indonesian e-commerce industry, employing a quantitative approach and descriptive methods, utilizing SPSS 25 software. Data collection involved surveys and questionnaires, focusing on consumer perceptions of the Shopee, Tokopedia, Bukalapak, Blibli, and Lazada brands. Involving approximately 100 respondents, the study aims to provide in-depth insights into the e-commerce market positioning in Indonesia. The analysis results indicate that ease of use and application design are the most significant factors influencing consumer interest in using e-commerce. Each e-commerce platform underwent validity tests, reliability tests, and discriminant analysis to ensure data reliability and validity. Managerial recommendations include enhancing user experience through the development of user-friendly interfaces and appealing application designs. Periodic evaluations of performance and consumer feedback are highly recommended, utilizing SPSS 25 for sophisticated analysis. This research contributes to understanding consumer preferences and perceptions in the e-commerce industry while formulating relevant recommendations for the management of each e-commerce platform.
PENGARUH GOOD CORPORATE GOVERNANCE, STRUKTUR MODAL DAN OPINI AUDIT TERHADAP NILAI PERUSAHAAN Ratih Qadarti Anjilni; Zefanya
Jurnal Nusa Akuntansi Vol. 3 No. 2 (2026): Jurnal Nusa Akuntansi Volume 3 Nomor 2 Mei Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jna.v3i2.403

Abstract

This research was conducted to analyze the influence of Good Corporate Governance, Capital Structure and Audit Opinion on Company Value. The research was conducted on infrastructure sector companies listed on the Indonesia Stock Exchange (IDX) in 2019 – 2023. The research methodology used is panel data regression, sample selection is carried out using the purposive sampling method so that 30 companies are obtained as research samples and the period studied is 5 years, from 2019 to 2023 so that there are 150 samples. The data used is taken from the audited financial statements and the annual reports published by each of the companies studied. Hypothesis testing was carried out using the Eviews series 12 application. The results of the study show that partially Institutional Ownership has an effect on Company Value, Audit Committee has no effect on Company Value, Capital Structure has an effect on Company Value and Audit Opinion has no effect on Company Value. Simultaneously, Good Corporate Governance, Capital Structure and Audit Opinion have a effect on the Company's Value.
Co-Authors Nisa, Sarah Ade Ratih Qadarti Anjilni Sabilla, Tasya Agustin Elsha Sri Vandayuli Riorini